August 27, 2020

Tips to Diversify Your Social Media Efforts

Every business – from small local shops to multinational companies – needs a strong social media presence. In this day and age, not having a social media presence is equivalent to not having a website.

Read More
August 26, 2020

Google Ads – How Remarketing and Keywords Work Together

If you’re looking to gain strong search visibility beyond what your organic efforts can produce, Google Ads are a great way to target specific audiences and get a leg up on the competition.

Read More
August 24, 2020

Why Community Involvement Should be Included in Your Business Strategy

Every entrepreneur spends so much time building their company and creating a brand that sometimes they can forget how much a community can play a huge role in the company’s success. By acknowledging that it takes a village, you can give back to your community and still continue to reap benefits for your organization.

Read More
July 21, 2020

Vital Elements of a User Friendly Website

What do you think of when you envision a good website design? Is it creative with tons of style or are you a minimalist that only cares about the function? A good designer will argue that BOTH are important!

Read More
July 15, 2020

SEO: 5 Tips to Improve Your Search Ranking

Search engine optimization (SEO) is a powerful strategy to ensure that your brand gets noticed by the right user at the right time. For beginners, the world of SEO can seem scary but understanding the basics can be easy. Even a small amount of SEO knowledge can make a BIG difference.

Read More
July 2, 2020

What Does It Mean to Rebrand?

If you are considering a rebrand, ask yourself: how do you want your consumer to feel when they use or see your product? And why is it different than how you currently present yourself? There are two main reasons why a company might rebrand.

Read More
June 10, 2020

The Social Media Time Suck

In order to really provide your audience with quality content, you should spend at least an hour out of each day to take the time to post what’s happening with you, make comments and posts in community groups and participate in some good ol’ fashioned social interaction. Here are some tips on how you can best utilize that hour.

Read More
May 11, 2020

Color Personalities & How to Choose Yours

The color of your logo can affect the perceptions about your goods and services before possible customers/clients even know what you’re selling!

Read More
May 5, 2020

How to Turn Your Employees into Brand Ambassadors

Brand awareness is crucial to the success of your business whether it is driving sales or attracting talent. However, you don’t have to have a huge budget or years of experience under your belt to build a strong brand. All you need is right at your fingertips – your employees.

Read More
April 21, 2020

The 5 myths about Marketing you need to STOP believing NOW!

There are certain beliefs that are so pervasive that they are often held as truths. These, if followed, can wreak havoc on a company’s marketing efforts. Here are 5 myths and how to avoid falling for them.

Read More