November 23, 2020

The Power of Social Media Stories

Social media stories represent a new and exciting way to present content, run marketing campaigns and interact with followers. Whether you’re a small business, a start-up or an established brand, stories are the best way to reach customers with quick bits of content and be a part of your marketing strategy.

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November 6, 2020

Get (or Keep!) Your Business Idea In Check

There's an easy way to get yourself organized when offering a new product or service line. Download our Business Model Canvas template and get a grip on your ideas today!

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October 12, 2020

Image Format Matters – The Ultimate Breakdown of What File to Use When

In a world of JPEG, PDF, PNG, EPS and GIF (wait… is it GIF or JIF?), things can be super confusing! Let me try to explain them all and hopefully next time someone is asking you for a certain file format, you’ll be able to respond with “No problem - Here you go!”

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September 22, 2020

5 Strategies to Increase Facebook Engagement

Creating engagement is central to successful Facebook marketing. We have outlined 5 useful strategies to create Facebook posts that generate meaningful interactions and improve organic news feed visibility.

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August 27, 2020

Tips to Diversify Your Social Media Efforts

Every business – from small local shops to multinational companies – needs a strong social media presence. In this day and age, not having a social media presence is equivalent to not having a website.

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August 26, 2020

Google Ads – How Remarketing and Keywords Work Together

If you’re looking to gain strong search visibility beyond what your organic efforts can produce, Google Ads are a great way to target specific audiences and get a leg up on the competition.

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August 24, 2020

Why Community Involvement Should be Included in Your Business Strategy

Every entrepreneur spends so much time building their company and creating a brand that sometimes they can forget how much a community can play a huge role in the company’s success. By acknowledging that it takes a village, you can give back to your community and still continue to reap benefits for your organization.

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July 21, 2020

Vital Elements of a User Friendly Website

What do you think of when you envision a good website design? Is it creative with tons of style or are you a minimalist that only cares about the function? A good designer will argue that BOTH are important!

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July 15, 2020

SEO: 5 Tips to Improve Your Search Ranking

Search engine optimization (SEO) is a powerful strategy to ensure that your brand gets noticed by the right user at the right time. For beginners, the world of SEO can seem scary but understanding the basics can be easy. Even a small amount of SEO knowledge can make a BIG difference.

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July 2, 2020

What Does It Mean to Rebrand?

If you are considering a rebrand, ask yourself: how do you want your consumer to feel when they use or see your product? And why is it different than how you currently present yourself? There are two main reasons why a company might rebrand.

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