We say it all the time: Google is KING. They tell everyone what needs to be done and unfortunately if you don't listen, you're punished. Not off with your head punished, but for some businesses, not showing in local search results or people having a difficult time finding your site can be pretty painful.
However, there are some things you can do to please the court! Aside from having a really great search engine strategy, one of the easier things you can do is have people review your business. A Google My Business page is free and easy to setup and manage so there's absolutely no reason not to have one. Take a couple minutes, set one up, find yours and claim it, or login and come back... go ahead, we'll wait.
Oh, you're back! Now that your page is all set up (if you don't have time or don't know what you're doing , we know someone who can help!), you can ask for Google Reviews. YES, ASK FOR THEM. Having reviews on your My Business page gives you credibility in the eyes of the Google Machine which in turn increases your visibility and ranking. In fact, the quality and quantity of reviews on Google is one of the most important ranking factors for local SEO. Not only that, but you'll also get a better understanding of what your customers think about you and maybe even get some great soundbytes for future marketing! So let's get people to brag FOR YOU.
Step 1: Determine which customers will be willing to review you and might be complimentary.
Step 2: Flat out ask for what you want. Don't beat around the bush. People these days completely understand why reviews are important so it's not a foreign concept to them.
Step 3: Tell them what you want them to say. Give them suggestions on what they can talk about or what you'd like to know. This will make it easy for them to quickly leave a review without having to think too hard.
Step 4: Give them a link right to where they need to go. For example (enter shameless plug), if you'd like to review OUR business, click here! Did you do it? See how easy that was?!?
Ultimately it's not hard to get reviews, but it is super important. Take a little time, put some thought in to what you're looking to accomplish and get started! If you don't know where to start or want to have a strategy behind your efforts, you know where to find us!