Blogs are a dime a dozen these days, so what can you do to make yours stand out? Content writing isn’t easy, but it isn’t rocket science either. Lucky for you, we are here to help you write the perfect blog post that attracts clicks, likes and shares! We have uncovered 5 key elements to crafting a successful blog that will help boost website traffic and keep readers coming back.

1. The Title

Like the saying goes, “You never get a second chance to make a first impression.” A great title is critically important to any blog post’s success. It’s the first thing the reader sees and it’s what will or won’t compel them to read further.

Here are a few blog title tips to get readers clicking:

  • Use catchy and creative wording
  • Incorporate industry specific keywords
  • Keep it short – Google displays only the first 50-60 characters of a title tag
  • Begin with a number – lists entice people to click
  • Use trigger words like how, what and why

2. The Hook

The first sentence of your blog will determine whether readers will leave the page or stick around and keep reading. One approach to hooking the readers interest is posing a question. The natural response to a question is to look for an answer, enticing readers to click. A second approach is to tell a story. Nothing grabs people’s attention and draws them in like a good story.

3. Appealing Graphics

Online readers gravitate towards shorter blocks of text, avoiding long paragraphs and complex sentences. Blogs need to be visually broken up in some way. Including graphics, numbered lists or bullets to illustrate points are great ways to break up text making your pages more visually appealing.

4. Personality

People connect with content that has style and flair. Be yourself and show your personality. Whether it is a humorous remark or a touching story, there are plenty of ways you can bring more of yourself into your blog. Giving a glimpse into your personality will allow readers to better connect and identify with you, beyond just your blog posts.

5. Call to Action​

To get the most out of your blogging efforts, each blog should end with a call to action. It might be to leave a comment, check out a product or service offering, or sign up for a newsletter. Whatever you choose, the best performing call to action are ones that continue to educate your readers.

By implementing these 5 components into the next piece you write, you will be an effective blogger before you know it! Share the story of your next blog that goes viral – we would love to hear about it!