5 WAYS TO UP YOUR STORIES GAME ON INSTA AND FACEBOOK

The visual landscape is swallowing the written word at an increasing rate and social media is following suit. The use of video and moving pictures has grown exponentially over just the last few years and the addition of Stories, inspired by the post millennial Snapchat culture, has quite literally taken things to a whole new level! If you are new to Facebook and Instagram stories, they live in the carousel that appears at the top of your social media feed. Only visible for 24 hours, stories allow you to present new information as an extension of your regular feed. Since their inception, Stories have become a quick way for people to scroll through pages they like for an update – sometimes never going any further. So with all this going on, how can you make your stories pop, get people to watch and then take that all-important next step – visiting your page or your website?!?

1. Video Clips and Boomerangs

Because Stories last for just 24 hours, short videos are a great way to capture attention. Use clips that relate to your page, a fun video or a sale/promotion that you want your viewers to see. Keeping these short and catchy will see the most engagement and views. It is reported that more that 75% of the Instagram and Facebook viewing audience prefer video and pictures to text!

2. Stickers and GIFs

Adding stickers and gifs allows you to dress up your videos and photos. This is not only just plain fun but will hold your audience’s attention a little longer encouraging them to further engage with your brand

3. Moving Pictures

Creating layouts with pre-designed templates from apps such as Canva, Unfold, Adobe spark, Typorama, and Later allow you to place pictures and video clips together. This will allow you to make what was just a simple picture and or video into a story that is more visually appealing. These are quite slick and bring a professional air to your stories.

4. Action Buttons

Ultimately, you want the viewer to DO something – visit your website or make a purchase for example. Choose a link in bio arrow or flashing words to alert viewers to the fact that there is something more to find on your website. Other ways to create engagement are Polls, Comments and Rating Sliders. By using these you create a sense of inclusion and empowerment – your viewer feels like they have a voice in your company’s Story. Using these can create a buzz around a new product or service or it can allow you to gauge real time the popularity of an offering. You can also interact by answering questions that viewers can pose right in the story – putting the SOCIAL in social media! Dig into some of these fun, in the moment ways to interact with those that choose to be a part of your story.

5. Location & Hashtag Buttons

Utilizing the location buttons, your Story will get more visibility in location, possibly hitting thosewho are either within your range or who are searching in or near your location. The # buttoncould put you in the coveted trends stream! Being in the #trends stream will allow you to havemore and unique eyes on your story and could in turn increase your following.


MEET HARRY SEMERJIAN

If you need something cleaned, call Harry. Seriously! Even if it’s not his mess, he’ll offer to fix it for you. As Stellar’s SEO expert, Harry's insight into a client's business is a valuable tool reaching more than just online audiences, but customers in the real world too! Harry has owned a handful of businesses since the ripe old age of 13 ranging from manufacturing to real estate to business services. A true Renaissance man, Harry can speak with someone for less than 30 minutes and have a complete business strategy worked out in his head leading them to definite success. A father of two teenage boys, Harry knows a thing or two about dealing with people on the brink of insanity. He fits in well at Stellar.


MEET BODHI

Named after Patrick Swayze’s character in Point Break, Bodhi joined the Stellar team in May 2017 and we don’t know how we got through the prior 6 years without an office dog! Adopted from Animal House Shelter, Bodhi is a Pitbull/American Bulldog mix that his human Lindsay cannot believe someone gave up. Bully breeds definitely get a bad rap because there is nothing sweeter than this 65-pound “lap dog” climbing into someone’s chair as we gather around the conference table. With as much charisma as his namesake, Bodhi greets visitors to the office with a toy in his mouth ready to play. He hasn’t quite developed any marketing skills just yet, but he can spot a duck or another dog out the window like nobody’s business.


MEET KRISTIN KILIAN

Anything that gets thrown Kristin’s way is handled with ease… at least as far as we know. Coming from the retail industry, Kristin is no stranger to a fast paced, ever-changing environment and has no problem adapting to the chaos that comes with managing Stellar’s high profile clients. With years of experience managing all aspects of communications for Fortune 500 companies, Kristin is able to schmooze clients, conquer any task, and ensure everything is running smoothly… even when it’s not! A Hallmark movie fan, Kristin loves spending time with her firefighter husband and rambunctious toddler.


MEET SYLVIA CARRANO

Lover of tacos, dogs, and all things Justin Timberlake, Sylvia brings an honest perspective to not only projects, but office chit-chat as well! When onboarding new clients, tons of experience making people happy in the service industry and her marketing degree from DePaul allows Sylvia to jump right in and hit the ground running. In her role as Account Manager, Sylvia truly gets to know a client – understanding all the ins and outs that make them stand out from their competitors. Sylvia’s skillset is continually expanding and ranges from social media to email marketing to web design and more. She loves to travel and has been around the world and has visited 45 of our nation's 50 great states!


MEET LYNNE HARKIN

Using a space heater at her desk year-round, Lynne is no stranger to turning it up. With a background in retail and corporate sales, Lynne brings practical knowledge to help Stellar clients determine their path to success. As our content writer extraordinaire, Lynne helps brands find their voice and reaches a whole new world of customers. You may hear her getting flustered from time to time, but it’s always short-lived. Her get ‘er done, take charge attitude works in her capacity at Stellar and as the busy mom of 3 busy boys.


MEET CHRISTINA WOJTOWICZ

As a lover of spicy treats, Christina is a no-nonsense, get the job done kind of a girl. Any task thrown her way is done quicker than you can say Siracha! As our resident Web Developer, troubleshooting issues is her specialty… just like at home as the mother of two young sons! Christina’s ad agency background and experience developing websites adds another layer of insight to our client’s marketing efforts. You’ll often see her hiking and biking with her family (with a stop off at their favorite Dairy Queen for a treat!).


MEET MOLLY FIVELSON

Known around the office as Molly Pee Pee Pants, our resident Graphic Designer has more than just a small bladder. Her experience designing logos, developing brands, and creating amazing materials for Stellar clients brings a fresh perspective and artistic flair.  Molly’s easy-going attitude makes her the perfect candidate to work with constant changes and multiple ongoing projects. When she’s not out saving lives along the side of the road, she lives as a baseball widow and chauffeurs her kids to all their activities.


MEET SIN VAN V

Known for her rainbow hair, Sin is never one to settle for just one style. She pushes the Stellar team to think outside the box and consider things they would have never done before. Her Bachelor’s in Graphic Arts & Illustration from the American Academy of Art is just the tip of what she’s learned. With real-world experience in business management, marketing and promotions, event planning, and vendor coordination, Sin’s experience gives Stellar an Edge over the competition (see what we did there?). Despite her edgy moniker, Sin is a kid at heart riding her scooter, dragging the Stellar team on crazy outings, and smothering her adult son and daughter with embarrassing hugs and kisses.


MEET LINDSAY COATS

Known as the Dream Crusher, Lindsay’s level head keeps the office running like a well-oiled machine. When everyone else is trying to get in human-sized balloons and doing mid-day yoga, Lindsay is crunching numbers in a spreadsheet – literally one of her favorite things to do. With a Bachelor’s in Business Administration, Lindsay has the know-how to help Stellar clients make the right decisions to reach their goals. She loves problem-solving and making things work. She has a soft spot for kids and animals… she’s been known to grab babies from strangers and roll on the ground with any dog that will snuggle her.