So what is a meme anyway?  

Google’s definition of a meme is an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation. Whaaa? Basically it’s a funny picture or video (sometimes with words, sometimes without) that goes viral. How can you use memes effectively in your marketing? Here are 3 ways to effectively use memes for business.

• Know your audience.
  Before posting a meme, consider it from your target audience’s point of view. Will your audience understand the meme relate to it and engage with it? Memes are visual content that has a huge impact on the way people consume information.  They’re only going to continue to grow in importance over the next few years.

• Use memes sparingly and in the right context.
  Sprinkle memes into your social media marketing strategy. Memes should be used to enhance your content on social media, not take up your entire feed. A good rule of thumb is post memes no more than 2 times per week. Memes can also be used for email marketing campaigns and blog posts to liven up your content.

• Create your own meme!
  Don’t see something that you like or fits your business correctly? Create one of your own! By using these meme generators, you can upload your own photos and text to create something unique that your audience will love!

Use these online tools to make your own meme. https://makeameme.org/memegenerator https://imgflip.com/memegenerator

So, get out there and make your audience laugh with a meme!