Be a Wizard of Social Media

Posting and Liking and Stories… Oh My!

 There is always something happening behind the curtain driving the social media world to constantly evolve. In order to use social media to your business’s advantage, you need to do more than just click your ruby slippers together and wish for your customers to pay attention. A true social media strategy considers so many aspects (your audience, your product/service, your overall business goals, etc.), but there are a few things that regardless of your plan, MUST BE DONE in order to gain visibility on the big channels. We’ve broken down some tried and true strategies that will work to get you back home to Kansas… err, seen on social media.

 

Facebook

Who doesn’t love Facebook? This is a great channel to reach a large, attentive audience, and like the Tinman, it just wants some heart(s). Getting engagement on your posts is KEY to visibility.

 

  • Mix It Up – Don’t always be pushing your product/service. Focus on more than just the sales aspect by educating and entertaining your audience as well.
    • 70% Education: why your business/product is beneficial, why use you, current trending topics, did you know type content, infographics, things to do/see/explore/buy (not salesy)
    • 20% Brand awareness: events, shout outs, contests, media features, staff features, reviews
    • 10% Pure entertainment: memes, viral posts, shareable videos

 

  • Encourage Interaction – Make your posts engaging so people want to like, comment or share. If there is no call to action, people won’t go out of their way to do anything.  The engagement on your posts is what grows your reach in feeds.  If you are not getting action on your post, rethink it.   Utilize polls and interactive tools to make it more fun!

 

  • Make a Connection – Tag any people/businesses that make sense in your posts and your pictures. This expands your reach further by having the potential to be seen by everyone in THEIR audience.

Instagram

Like Dorothy on her quest to see the Wizard, you’ve GOT to make friends along the way. Following on Instagram is kind of an unspoken tit for tat type situation. By liking other profiles that fit in to your world, you’ll likely gain new followers which will then increase your visibility!

 

  • Have a Vision – A picture is worth a thousand words and Instagram is all about the visual. If you don’t have a great picture/video, you might as well give the shoes to the Wicked Witch (aka your competition!).

 

  • #Hashtags – Use at least 11 hashtags on every post. That’s right, 11. Think about what makes the most sense and follow your insights and reporting to see what works and what doesn’t. Ditch the ones that don’t get you traction even if you think they’re cute.

 

  • Play Tag – There are 2 ways to tag people and businesses. One is to tag them in your caption/comments with the @ and the other is to tag the picture. Use them both and reach beyond just the people directly involved! By tagging other people/businesses that make sense you build an even greater audience. For example: You are a hair stylist showing off a new cut and color you just did. Tag the person’s head as well as the products and tools you used in the caption. In the picture, tag different hair magazines, groups, communities, etc.

Here’s some bonus advice (and her little dog too!): TELL A GOOD STORY! Right now on both Facebook and Instagram, there are more people putting eyes on stories than their feed. It is worth the extra time to post in your stories. Plus, you can have so much fun with all the stickers and fun add-ons that are included!

Twitter

Sometimes the unspoken king of the jungle, Twitter has quite the hold on a very specific audience. If you’re looking to stand up to the urban audience aged 18-29, Twitter is a great place to be!

 

  • Short & Sweet – No one has time to read a paragraph on Twitter. The channel is built for fast-paced, quick updates.

 

  • Capture the Eye – Have a good picture/graphic or video. While Twitter was just words back in the day, visuals now determine whether someone will stop and be interested in more, click a link, or just keep scrolling

 

  • Don’t Be Timid – Post multiple times a day! You can even schedule posts on Twitter to keep your feed active and interesting.

LinkedIn

Certainly the intellect in the group, LinkedIn focuses more on the business minded and can reach a much more professional audience. With less frequent visits and time spent than Facebook or Twitter, your messaging needs to be timeless and succinct – but not necessarily simple!

 

  • Presentation Is Everything – You’re on display (see what we did there?!?). Make sure your personal profile is fully filled out and up to date with a professional profile picture. Write a great headline and summary, update keywords and for goodness sake, link it to your business page! Have your employees do the same.

 

  • Hashtags Work – Did you know you can use hashtags on LinkedIn too?! They categorize information making it quicker for people to locate similar posts. So do it!

 

  •  Don’t Be Pushy – No one wants to be sold to on LinkedIn. It’s a place that people go for education and valuable information. An occasional meme or inspirational quote never hurts, but keep in mind this is not a place to share your family vacation pictures.

At Stellar Edge, we touch each of our client’s social media accounts multiple times a day to get the best engagement, follow insights and analytics, create campaigns with boosts, and more.  If all of this feels a bit like a tornado of information, just click your heels (or pick up the phone) and we good witches will come right to your rescue!

MEET RICK GIBSON

Doing his part to help balance the male to female ratio, Rick is the new guy in the office. A graduate of Oregon State University, Rick has a passion for entrepreneurship and marketing. As Marketing Assistant, Rick is looking forward to leveraging his creativity and work ethic to help drive client success at Stellar. When he’s not working or pursuing entrepreneurial endeavors, Rick enjoys playing guitar, volleyball, and spending time with friends.

MEET JULIE HRDLICKA

Whether it was playing softball in college, sweating it out at the gym with friends or fishing with her family, Julie knows what it takes to bring everyone together and work hard towards the end goal. Having spent the majority of her career in healthcare working with large physical therapy companies and every pro sports team in Chicago, Julie's experience with brand positioning and project management comes in clutch when collaborating with Stellar clients. As a busy mom of 4, Julie knows how to handle chaos and maximize time. When she's not challenging the Stellar team to step it up a notch, you can find Julie coaching baseball, teaching religious education, working out, playing uber driver, or being slightly bullied by her "friends" into participating in fitness races.


MEET MARGARET SCHLEEHAUF

Starbucks in hand, Margaret joined the Stellar team in the fall of 2023. Margaret uses her previous experience as a freelance social media manager to be sure Stellar clients are looking, well, stellar across all platforms! Fueled by constant caffeine, her quick wit and creative ideas are an asset to the entire office. Margaret graduated from the University of Missouri - Columbia in 2022 and continues to cheer on the Tigers with a big M-I-Z every Saturday in the fall. Feel free to stop by the office and say hi… but don’t come empty handed. She’ll take a venti vanilla sweet cream cold brew with an extra shot and with vanilla cold foam topped with caramel drizzle. 🙂


MEET CAT MAHNKE

Can you dig it? Cat may be the picture of youth, but she is definitely an old soul. Dressed in bell bottoms with her dad rock playlist on a constant loop in her headphones, Cat conjures up the grooviest designs for our team as a Graphic & Marketing Specialist. Cat graduated from Southern New Hampshire University with a Bachelor’s Degree in Graphic Design. In her spare time you can find Cat chillin’ at her pad, cooking up a pasta dish of some sort, watching Harry Potter, or listening to oldies music (her favorites are Led Zeppelin, ABBA, Jim Croce, ELO, Black Sabbath, and the Grateful Dead!). ~The Night is Young and the Music’s High~


MEET LEXINGTON GRACIA

Lexington is a fresh-faced dynamo who brings a background of retail management, hospitality, and customer service to the Stellar Edge team! Lexi’s personality is as bold as her name, and she loves coming up with creative ideas to help Stellar clients put their best foot forward through social media management and email campaigns. Lexi loves all things beauty and before graduating from college with a Bachelor's in PR & Marketing, she worked as a makeup artist for events and shows. A lifelong Fox Valley resident, Lexi joins fellow DC Charger alumni Clare and Lindsay in the Stellar office. You can’t miss her smile and energy as soon as you walk in the door – stop by and say hi!


MEET JASON PAWLAK

Do you need a solution to your web marketing needs? Fly the Stellar Edge logo in the sky and Jason will answer. After graduating from the University of Iowa with a degree in marketing, Jason set out to become a full fledged hero in the digital marketing world. He put in the work to learn behind the scenes through additional course work and entrepreneurship ventures in music. You may have even seen him performing with some of your favorite live musical acts. When not saving the world's marketing needs, Jason enjoys his time working out, playing video games or making music out of old vinyl records. With great power comes great responsibility and Jason is geared up to help Stellar web clients maximize their online potential.


MEET CARLY LEGNER

Carly brings marketing magic to the Stellar team! Transforming from Marketing Assistant by day to Cinderella serving tables at local hot spot Rosie O'Hares by night, Carly channels her inner Tiana as a hardworking, talented, self-starting princess! You definitely won't catch her sleeping on the job like Aurora, but rather focused on getting her clients more visibility via social media. Her unique jewelry and eclectic hairstyles put Jasmine and Rapunzel to shame! Carly discovered her special powers through her experience at University of Wisconsin-Parkside while earning a Bachelors in Marketing and Business Management and a Project Management Certificate. When she's not fighting the Huns or rescuing sailors, Carly likes to hang out with friends and family, travel {mainly going to Disney - duh!}, and do arts and crafts.


MEET EMMA OLSBERG

MEOW! This industrious cat mom come to Stellar with a fresh marketing & videography degree and the willingness to put in the work! Emma is a jack of all trades mastering social media for multiple clients, assisting with video editing, and tackling any task thrown her way. Her chill vibe fits into the Stellar office perfectly - contrary to her love of drama filled TV shows. Outside of work, you can find her getting down to oldies music or watching movies. Emma is a proud member of the LGBTQ community who loves walks by the ocean, good food and naps.


MEET CLARE SRAJER

Clare is no stranger to small business having grown up with a mom-preneur who opened Around the Corner Candy in 1998. She grew from employee to manager to co-owner before deciding that she was destined for more than just the sweet life. Clare came to Stellar with a desire to learn new things and put her customer service skills to great use! As Marketing Assistant, she dabbles in a bit of everything from social media to email to web. Hardworking Clare fits right in with her love of animals, music, crystals and plants. Best known for her obsession with vintage horror, Clare’s house is decked out in paintings and prints from old movies & shows like Dracula, The Munsters, and The Twilight Zone.


MEET DEVIN WRIGHT

Devin grew up in a family business quickly learning that marketing is essential. Having graduated from Judson University with a Bachelor’s in Communications and a Minor in Marketing, Devin is infatuated with the art of storytelling. He can spin a client’s vision into a fantastic tale to create value and attract customers with flair. Devin is always one to dress for success… even if the situation doesn’t call for it. A ballroom dance instructor, Devin is an old soul who enjoys classic cars, old movies and collecting vinyl records.


MEET BRIA LANGWORTHY

Bria joined the Stellar team just 2 days after her college graduation… talk about a go-getter! She is driven to help businesses shine combining both creativity and analytics. With a Bachelor’s degree in Marketing, Bria is ready to take on the world… or at least our amazing Stellar clients. Bria spends her time outside the office thrifting for clothing and collecting antique tea cups. Her unique style is present in her desk décor and the handmade earrings she wears each day! She is a mother… to over 20 house plants.


MEET HARRY SEMERJIAN

If you need something cleaned, call Harry. Seriously! Even if it’s not his mess, he’ll offer to fix it for you. As Stellar’s SEO expert, Harry's insight into a client's business is a valuable tool reaching more than just online audiences, but customers in the real world too! Harry has owned a handful of businesses since the ripe old age of 13 ranging from manufacturing to real estate to business services. A true Renaissance man, Harry can speak with someone for less than 30 minutes and have a complete business strategy worked out in his head leading them to definite success. A father of two teenage boys, Harry knows a thing or two about dealing with people on the brink of insanity. He fits in well at Stellar.


MEET BODHI

Named after Patrick Swayze’s character in Point Break, Bodhi joined the Stellar team in May 2017 and we don’t know how we got through the prior 6 years without an office dog! Adopted from Animal House Shelter, Bodhi is a Pitbull/American Bulldog mix that his human Lindsay cannot believe someone gave up. Bully breeds definitely get a bad rap because there is nothing sweeter than this 65-pound “lap dog” climbing into someone’s chair as we gather around the conference table. With as much charisma as his namesake, Bodhi greets visitors to the office with a toy in his mouth ready to play. He hasn’t quite developed any marketing skills just yet, but he can spot a duck or another dog out the window like nobody’s business.


MEET KRISTIN KILIAN

Anything that gets thrown Kristin’s way is handled with ease… at least as far as we know. Coming from the retail industry, Kristin is no stranger to a fast paced, ever-changing environment and has no problem adapting to the chaos that comes with managing Stellar’s high profile clients. With years of experience managing all aspects of communications for Fortune 500 companies, Kristin is able to schmooze clients, conquer any task, and ensure everything is running smoothly… even when it’s not! A Hallmark movie fan, Kristin loves spending time with her firefighter husband and rambunctious toddler.


MEET STACY KRUPA

As an expert on all things entertainment, Stacy really knows how to roll out the red carpet for Stellar clients! Her background with Fortune 500 companies makes her well equipped to deal with the ups and downs of any industry. Stacy lives for creative marketing – finding award-winning ways to entice audiences to click, download, buy, or visit through branding, social media, web design, and merchandising. When she’s not dazzling customers, she’s hitting the gym or spending time with her family. A mom of two, she’s used to working well under pressure and taking the lead to make sure sh*t gets done – traits we welcome in the Stellar office!


MEET LYNNE HARKIN

Using a space heater at her desk year-round, Lynne is no stranger to turning it up. With a background in retail and corporate sales, Lynne brings practical knowledge to help Stellar clients determine their path to success. As our content writer extraordinaire, Lynne helps brands find their voice and reaches a whole new world of customers. You may hear her getting flustered from time to time, but it’s always short-lived. Her get ‘er done, take charge attitude works in her capacity at Stellar and as the busy mom of 3 busy boys.


MEET CHRISTINA WOJTOWICZ

As a lover of spicy treats, Christina is a no-nonsense, get the job done kind of a girl. Any task thrown her way is done quicker than you can say Siracha! As our resident Web Developer, troubleshooting issues is her specialty… just like at home as the mother of two young sons! Christina’s ad agency background and experience developing websites adds another layer of insight to our client’s marketing efforts. You’ll often see her hiking and biking with her family (with a stop off at their favorite Dairy Queen for a treat!).


MEET MOLLY FIVELSON

Known around the office as Molly Pee Pee Pants, our resident Graphic Designer has more than just a small bladder. Her experience designing logos, developing brands, and creating amazing materials for Stellar clients brings a fresh perspective and artistic flair.  Molly’s easy-going attitude makes her the perfect candidate to work with constant changes and multiple ongoing projects. When she’s not out saving lives along the side of the road, she lives as a baseball widow and chauffeurs her kids to all their activities.


MEET SIN VAN V

Known for her rainbow hair, Sin is never one to settle for just one style. She pushes the Stellar team to think outside the box and consider things they would have never done before. Her Bachelor’s in Graphic Arts & Illustration from the American Academy of Art is just the tip of what she’s learned. With real-world experience in business management, marketing and promotions, event planning, and vendor coordination, Sin’s experience gives Stellar an Edge over the competition (see what we did there?). Despite her edgy moniker, Sin is a kid at heart riding her scooter, dragging the Stellar team on crazy outings, and smothering her adult son and daughter with embarrassing hugs and kisses.


MEET LINDSAY COATS

Known as the Dream Crusher, Lindsay’s level head keeps the office running like a well-oiled machine. When everyone else is trying to get in human-sized balloons and doing mid-day yoga, Lindsay is crunching numbers in a spreadsheet – literally one of her favorite things to do. With a Bachelor’s in Business Administration, Lindsay has the know-how to help Stellar clients make the right decisions to reach their goals. She loves problem-solving and making things work. She has a soft spot for kids and animals… she’s been known to grab babies from strangers and roll on the ground with any dog that will snuggle her.