Be a Wizard of Social Media

Posting and Liking and Stories… Oh My!

 There is always something happening behind the curtain driving the social media world to constantly evolve. In order to use social media to your business’s advantage, you need to do more than just click your ruby slippers together and wish for your customers to pay attention. A true social media strategy considers so many aspects (your audience, your product/service, your overall business goals, etc.), but there are a few things that regardless of your plan, MUST BE DONE in order to gain visibility on the big channels. We’ve broken down some tried and true strategies that will work to get you back home to Kansas… err, seen on social media.

 

Facebook

Who doesn’t love Facebook? This is a great channel to reach a large, attentive audience, and like the Tinman, it just wants some heart(s). Getting engagement on your posts is KEY to visibility.

 

  • Mix It Up – Don’t always be pushing your product/service. Focus on more than just the sales aspect by educating and entertaining your audience as well.
    • 70% Education: why your business/product is beneficial, why use you, current trending topics, did you know type content, infographics, things to do/see/explore/buy (not salesy)
    • 20% Brand awareness: events, shout outs, contests, media features, staff features, reviews
    • 10% Pure entertainment: memes, viral posts, shareable videos

 

  • Encourage Interaction – Make your posts engaging so people want to like, comment or share. If there is no call to action, people won’t go out of their way to do anything.  The engagement on your posts is what grows your reach in feeds.  If you are not getting action on your post, rethink it.   Utilize polls and interactive tools to make it more fun!

 

  • Make a Connection – Tag any people/businesses that make sense in your posts and your pictures. This expands your reach further by having the potential to be seen by everyone in THEIR audience.

Instagram

Like Dorothy on her quest to see the Wizard, you’ve GOT to make friends along the way. Following on Instagram is kind of an unspoken tit for tat type situation. By liking other profiles that fit in to your world, you’ll likely gain new followers which will then increase your visibility!

 

  • Have a Vision – A picture is worth a thousand words and Instagram is all about the visual. If you don’t have a great picture/video, you might as well give the shoes to the Wicked Witch (aka your competition!).

 

  • #Hashtags – Use at least 11 hashtags on every post. That’s right, 11. Think about what makes the most sense and follow your insights and reporting to see what works and what doesn’t. Ditch the ones that don’t get you traction even if you think they’re cute.

 

  • Play Tag – There are 2 ways to tag people and businesses. One is to tag them in your caption/comments with the @ and the other is to tag the picture. Use them both and reach beyond just the people directly involved! By tagging other people/businesses that make sense you build an even greater audience. For example: You are a hair stylist showing off a new cut and color you just did. Tag the person’s head as well as the products and tools you used in the caption. In the picture, tag different hair magazines, groups, communities, etc.

Here’s some bonus advice (and her little dog too!): TELL A GOOD STORY! Right now on both Facebook and Instagram, there are more people putting eyes on stories than their feed. It is worth the extra time to post in your stories. Plus, you can have so much fun with all the stickers and fun add-ons that are included!

Twitter

Sometimes the unspoken king of the jungle, Twitter has quite the hold on a very specific audience. If you’re looking to stand up to the urban audience aged 18-29, Twitter is a great place to be!

 

  • Short & Sweet – No one has time to read a paragraph on Twitter. The channel is built for fast-paced, quick updates.

 

  • Capture the Eye – Have a good picture/graphic or video. While Twitter was just words back in the day, visuals now determine whether someone will stop and be interested in more, click a link, or just keep scrolling

 

  • Don’t Be Timid – Post multiple times a day! You can even schedule posts on Twitter to keep your feed active and interesting.

LinkedIn

Certainly the intellect in the group, LinkedIn focuses more on the business minded and can reach a much more professional audience. With less frequent visits and time spent than Facebook or Twitter, your messaging needs to be timeless and succinct – but not necessarily simple!

 

  • Presentation Is Everything – You’re on display (see what we did there?!?). Make sure your personal profile is fully filled out and up to date with a professional profile picture. Write a great headline and summary, update keywords and for goodness sake, link it to your business page! Have your employees do the same.

 

  • Hashtags Work – Did you know you can use hashtags on LinkedIn too?! They categorize information making it quicker for people to locate similar posts. So do it!

 

  •  Don’t Be Pushy – No one wants to be sold to on LinkedIn. It’s a place that people go for education and valuable information. An occasional meme or inspirational quote never hurts, but keep in mind this is not a place to share your family vacation pictures.

At Stellar Edge, we touch each of our client’s social media accounts multiple times a day to get the best engagement, follow insights and analytics, create campaigns with boosts, and more.  If all of this feels a bit like a tornado of information, just click your heels (or pick up the phone) and we good witches will come right to your rescue!


MEET HARRY SEMERJIAN

If you need something cleaned, call Harry. Seriously! Even if it’s not his mess, he’ll offer to fix it for you. As Stellar’s SEO expert, Harry's insight into a client's business is a valuable tool reaching more than just online audiences, but customers in the real world too! Harry has owned a handful of businesses since the ripe old age of 13 ranging from manufacturing to real estate to business services. A true Renaissance man, Harry can speak with someone for less than 30 minutes and have a complete business strategy worked out in his head leading them to definite success. A father of two teenage boys, Harry knows a thing or two about dealing with people on the brink of insanity. He fits in well at Stellar.


MEET BODHI

Named after Patrick Swayze’s character in Point Break, Bodhi joined the Stellar team in May 2017 and we don’t know how we got through the prior 6 years without an office dog! Adopted from Animal House Shelter, Bodhi is a Pitbull/American Bulldog mix that his human Lindsay cannot believe someone gave up. Bully breeds definitely get a bad rap because there is nothing sweeter than this 65-pound “lap dog” climbing into someone’s chair as we gather around the conference table. With as much charisma as his namesake, Bodhi greets visitors to the office with a toy in his mouth ready to play. He hasn’t quite developed any marketing skills just yet, but he can spot a duck or another dog out the window like nobody’s business.


MEET KRISTIN KILIAN

Anything that gets thrown Kristin’s way is handled with ease… at least as far as we know. Coming from the retail industry, Kristin is no stranger to a fast paced, ever-changing environment and has no problem adapting to the chaos that comes with managing Stellar’s high profile clients. With years of experience managing all aspects of communications for Fortune 500 companies, Kristin is able to schmooze clients, conquer any task, and ensure everything is running smoothly… even when it’s not! A Hallmark movie fan, Kristin loves spending time with her firefighter husband and rambunctious toddler.


MEET SYLVIA CARRANO

Lover of tacos, dogs, and all things Justin Timberlake, Sylvia brings an honest perspective to not only projects, but office chit-chat as well! When onboarding new clients, tons of experience making people happy in the service industry and her marketing degree from DePaul allows Sylvia to jump right in and hit the ground running. In her role as Account Manager, Sylvia truly gets to know a client – understanding all the ins and outs that make them stand out from their competitors. Sylvia’s skillset is continually expanding and ranges from social media to email marketing to web design and more. She loves to travel and has been around the world and has visited 45 of our nation's 50 great states!


MEET LYNNE HARKIN

Using a space heater at her desk year-round, Lynne is no stranger to turning it up. With a background in retail and corporate sales, Lynne brings practical knowledge to help Stellar clients determine their path to success. As our content writer extraordinaire, Lynne helps brands find their voice and reaches a whole new world of customers. You may hear her getting flustered from time to time, but it’s always short-lived. Her get ‘er done, take charge attitude works in her capacity at Stellar and as the busy mom of 3 busy boys.


MEET CHRISTINA WOJTOWICZ

As a lover of spicy treats, Christina is a no-nonsense, get the job done kind of a girl. Any task thrown her way is done quicker than you can say Siracha! As our resident Web Developer, troubleshooting issues is her specialty… just like at home as the mother of two young sons! Christina’s ad agency background and experience developing websites adds another layer of insight to our client’s marketing efforts. You’ll often see her hiking and biking with her family (with a stop off at their favorite Dairy Queen for a treat!).


MEET MOLLY FIVELSON

Known around the office as Molly Pee Pee Pants, our resident Graphic Designer has more than just a small bladder. Her experience designing logos, developing brands, and creating amazing materials for Stellar clients brings a fresh perspective and artistic flair.  Molly’s easy-going attitude makes her the perfect candidate to work with constant changes and multiple ongoing projects. When she’s not out saving lives along the side of the road, she lives as a baseball widow and chauffeurs her kids to all their activities.


MEET SIN VAN V

Known for her rainbow hair, Sin is never one to settle for just one style. She pushes the Stellar team to think outside the box and consider things they would have never done before. Her Bachelor’s in Graphic Arts & Illustration from the American Academy of Art is just the tip of what she’s learned. With real-world experience in business management, marketing and promotions, event planning, and vendor coordination, Sin’s experience gives Stellar an Edge over the competition (see what we did there?). Despite her edgy moniker, Sin is a kid at heart riding her scooter, dragging the Stellar team on crazy outings, and smothering her adult son and daughter with embarrassing hugs and kisses.


MEET LINDSAY COATS

Known as the Dream Crusher, Lindsay’s level head keeps the office running like a well-oiled machine. When everyone else is trying to get in human-sized balloons and doing mid-day yoga, Lindsay is crunching numbers in a spreadsheet – literally one of her favorite things to do. With a Bachelor’s in Business Administration, Lindsay has the know-how to help Stellar clients make the right decisions to reach their goals. She loves problem-solving and making things work. She has a soft spot for kids and animals… she’s been known to grab babies from strangers and roll on the ground with any dog that will snuggle her.