BOW TO KING GOOGLE
You don’t search for things anymore, you Google them. If someone asks you something you don’t know, your response is likely “Google It!” The Google machine has become a part of daily life and while we’ve talked before about how important it is to bow to the Google King, it’s starting to get a little out of hand. Have you ever Googled something and it just magically gave you all the information you needed to know without even having to go to the company’s website? Yep, that’s Google My Business. Aside from the basics like address and phone number, searchers can also find movie times, mortgage rates, hotel rates, even celebrity birthdays… without even clicking through to another site. Google harnesses all this information and delivers it on the spot – super easy and ridiculously accurate.
While we don’t ever see traditional company websites going away and being completely replaced by Google My Business, it is definitely important to realize how this changes the buyer’s path to you:
- Almost half of the people searching the Internet are looking for services near them.
- 93% of searches feature Google My Business listings.
- 68% of people will contact a company directly from search results.
What does this mean for you? It means that the way Google delivers search results has changed. Google My Business and Search Ads come up first, followed by organic results. So not only do you need to ensure that your My Business profile is up to date, but you should take a look at your site’s SEO as well. If it has been on the back burner for months (or even worse, years!), your site could be virtually non-existent to the search community.
What can I do now? Make sure you are keeping your Google My Business profile up to date with current information, reviews, pictures, etc. Ensure that your website is functioning well, meeting all the current Google requirements, and has content that the search king can grab on to and deliver to your target market. Think about running a Google Ads campaign to take advantage of opportunities that your competitors may be ignoring (we can help with that!) In other words… GET STELLAR!