Google’s first core update of 2024 has completed, and it was a doozy. As always, the search king has taken their job very seriously. Tasked with delivering the most relevant and highest quality content for a user’s query, this Google update may change how your business manages its digital marketing and website tactics.

One of the primary goals of this most recent update was to tackle the rise of unhelpful content and improve the overall quality of search results. Google’s algorithms underwent significant adjustments to better assess the relevance, credibility, and usefulness of web pages. As a result, websites that provide valuable, authoritative content saw improvements in their rankings, while those with low-quality or irrelevant content experienced a decline.

According to Google, the March 2024 core update led to a noteworthy 45% reduction in unhelpful content appearing in search results. By prioritizing content quality, Google aims to foster a more trustworthy and user-centric online environment.

Key Takeaways for Business Owners

As a business owner who wants their website to be seen, staying abreast of Google’s core updates is crucial for maintaining visibility and relevance in search results. Here are some tips to ensure your site stays relevant on the world wide web.

1. Focus on Quality Content: Prioritize the creation of valuable, relevant, and authoritative content. By producing high-quality content that addresses users’ needs and interests, websites can improve their chances of ranking well in search results.

2. User Experience Matters: Websites should prioritize factors such as page load speed, mobile-friendliness, and intuitive navigation to enhance user experience and meet Google’s standards.

3. Stay Agile and Adaptive: Google’s algorithms are continually evolving requiring business owners and marketers to monitor changes in search rankings and adjusting their strategies accordingly.

4. Build Authority and Trust: Establishing credibility through high-quality content, backlinks from reputable sources, and positive user engagement signals can help bolster your website’s authority in the eyes of both users and search engines.

Google aims to deliver more relevant and helpful search results to users worldwide. As a business owner it’s critical that you don’t just rest on your laurels. Staying informed and adapting to the ever-changing algorithm while focusing on quality, relevance, and user-centricity are essential for maintaining visibility and success online.

Not sure what any of this means or if your site is even at risk? Contact us today!