HOW TO TURN YOUR EMPLOYEES INTO BRAND AMBASSADORS

Brand awareness is crucial to the success of your business whether it is driving sales or attracting talent. However, you don’t have to have a huge budget or years of experience under your belt to build a strong brand. All you need is right at your fingertips – your employees.

Your employees serve as brand ambassadors through the products they create, the services they deliver and the interactions they have with your customers. They know your business better than anyone and can be a strong asset in helping generate brand awareness and consideration of your company. If you give them the right structure and support, employees can be one of your most valuable resources.

Here are a few ways to turn your employees into your biggest cheerleaders:

Identifying your brand

Your brand identity defines what you stand for, the promise you make, and the personality you want to deliver. It simply can’t exist on your website’s ‘About us’ page and be effective. Your employees need to be living your brand daily. That means they need to have a clear understanding of what your mission, vision and core values are so that they can convey the message you want to spread. To put it simply, your employees should be able to explain who you are and what you do easily, consistently and from the same perspective. Once your employees understand the big picture, they will feel more invested in their work and are more likely to talk about it.

Employees become brand ambassadors when they genuinely feel like they are a part of the fabric of your business. Showing your employees they have a stake in your company by giving them the inside scoop – discussing the current status of your accounts, touching on where you stand financially, and sharing your business goals – will make them feel like they are making a difference in building your brand.

 
 

Creating a positive work environment and promoting teamwork

You want your employees to love coming into work every day and take pride in what they do. By creating a positive work environment, you are helping spark new ideas and collaboration amongst your employees. A great way to build a positive environment is helping your employees connect with one another and develop good relationships. Encourage your employees to actively participate at work to develop a sense of community within the workplace. Organize after-work hangouts or team-building events to mix work and fun while creating unforgettable memories together. The more your employees feel accepted and happy, the more motivated they will be to boast about your company.

Encouraging content creation and social sharing

Giving your brand’s entire team the task of helping curate content can make a big difference. When you engage employees in content creation, they have a vested interest in your success. They will be your most committed and enthusiastic ambassadors. Tap into their creativity by inviting them to write a blog post or take over your social media for a week. Providing them the opportunity and support to be visible spokespeople on behalf of your brand drives employee engagement, inspires collaboration and improves customer experiences. It also showcases your employee’s personality while highlighting a culture that values its people. Most importantly it provides them an incentive to share their work and be proud of their expertise. It might even end up launching creative avenues you never expected.

In addition to content creation, encourage your employees to actively share your content on social media and engage with your brand online. This a great way to get your brand promise spread further and build an emotional connection with customers. If customers see that your employee is personally recommending your company’s service or product to their direct network on social, they’ll be more apt to have confidence in your company and stand behind your brand.

Equipping your team with the right tools

In order to empower your employees to represent and promote your brand properly, make sure you provide them with all the tools they need to do the best job possible. Your employees are most likely familiar with the different channels you use to communicate with your customers, but it’s important you have the necessary training, guidelines and policies in place for them to follow. Not only will this ensure that the content your employees create and share are aligned with your overall goals, but also help them feel more confident about what kind of information and details they are allowed to share publicly as well as what kind of voice and tone they should use.

Along with training, guidelines and policies, make sure that your employees are equipped with useful materials and resources. Provide them with design templates, high quality photos, hashtags, brand logos, etc. This will enable them to promote your brand in a way that is authentic to them and beneficial to your company.

Recognizing a job well done

Recognition may seem like a small gesture, but it goes a long way with employees. If an employee has gone above and beyond, make sure to call it out or give them an award so they are reminded of their accomplishment and the impact they are having on your company’s overall success. Your employees will likely be motivated to contribute more to your brand’s success and inspire others to give their best.

Ultimately, your employees are the face of your company, and many times the first to come to mind when people think of your brand. When employees are proud of what they do and who they work for, they have the power to influence others to believe in your brand. By empowering them to spread the word, you’ll be mobilizing your most powerful resource.


MEET HARRY SEMERJIAN

If you need something cleaned, call Harry. Seriously! Even if it’s not his mess, he’ll offer to fix it for you. As Stellar’s SEO expert, Harry's insight into a client's business is a valuable tool reaching more than just online audiences, but customers in the real world too! Harry has owned a handful of businesses since the ripe old age of 13 ranging from manufacturing to real estate to business services. A true Renaissance man, Harry can speak with someone for less than 30 minutes and have a complete business strategy worked out in his head leading them to definite success. A father of two teenage boys, Harry knows a thing or two about dealing with people on the brink of insanity. He fits in well at Stellar.


MEET BODHI

Named after Patrick Swayze’s character in Point Break, Bodhi joined the Stellar team in May 2017 and we don’t know how we got through the prior 6 years without an office dog! Adopted from Animal House Shelter, Bodhi is a Pitbull/American Bulldog mix that his human Lindsay cannot believe someone gave up. Bully breeds definitely get a bad rap because there is nothing sweeter than this 65-pound “lap dog” climbing into someone’s chair as we gather around the conference table. With as much charisma as his namesake, Bodhi greets visitors to the office with a toy in his mouth ready to play. He hasn’t quite developed any marketing skills just yet, but he can spot a duck or another dog out the window like nobody’s business.


MEET KRISTIN KILIAN

Anything that gets thrown Kristin’s way is handled with ease… at least as far as we know. Coming from the retail industry, Kristin is no stranger to a fast paced, ever-changing environment and has no problem adapting to the chaos that comes with managing Stellar’s high profile clients. With years of experience managing all aspects of communications for Fortune 500 companies, Kristin is able to schmooze clients, conquer any task, and ensure everything is running smoothly… even when it’s not! A Hallmark movie fan, Kristin loves spending time with her firefighter husband and rambunctious toddler.


MEET SYLVIA CARRANO

Lover of tacos, dogs, and all things Justin Timberlake, Sylvia brings an honest perspective to not only projects, but office chit-chat as well! When onboarding new clients, tons of experience making people happy in the service industry and her marketing degree from DePaul allows Sylvia to jump right in and hit the ground running. In her role as Account Manager, Sylvia truly gets to know a client – understanding all the ins and outs that make them stand out from their competitors. Sylvia’s skillset is continually expanding and ranges from social media to email marketing to web design and more. She loves to travel and has been around the world and has visited 45 of our nation's 50 great states!


MEET LYNNE HARKIN

Using a space heater at her desk year-round, Lynne is no stranger to turning it up. With a background in retail and corporate sales, Lynne brings practical knowledge to help Stellar clients determine their path to success. As our content writer extraordinaire, Lynne helps brands find their voice and reaches a whole new world of customers. You may hear her getting flustered from time to time, but it’s always short-lived. Her get ‘er done, take charge attitude works in her capacity at Stellar and as the busy mom of 3 busy boys.


MEET CHRISTINA WOJTOWICZ

As a lover of spicy treats, Christina is a no-nonsense, get the job done kind of a girl. Any task thrown her way is done quicker than you can say Siracha! As our resident Web Developer, troubleshooting issues is her specialty… just like at home as the mother of two young sons! Christina’s ad agency background and experience developing websites adds another layer of insight to our client’s marketing efforts. You’ll often see her hiking and biking with her family (with a stop off at their favorite Dairy Queen for a treat!).


MEET MOLLY FIVELSON

Known around the office as Molly Pee Pee Pants, our resident Graphic Designer has more than just a small bladder. Her experience designing logos, developing brands, and creating amazing materials for Stellar clients brings a fresh perspective and artistic flair.  Molly’s easy-going attitude makes her the perfect candidate to work with constant changes and multiple ongoing projects. When she’s not out saving lives along the side of the road, she lives as a baseball widow and chauffeurs her kids to all their activities.


MEET SIN VAN V

Known for her rainbow hair, Sin is never one to settle for just one style. She pushes the Stellar team to think outside the box and consider things they would have never done before. Her Bachelor’s in Graphic Arts & Illustration from the American Academy of Art is just the tip of what she’s learned. With real-world experience in business management, marketing and promotions, event planning, and vendor coordination, Sin’s experience gives Stellar an Edge over the competition (see what we did there?). Despite her edgy moniker, Sin is a kid at heart riding her scooter, dragging the Stellar team on crazy outings, and smothering her adult son and daughter with embarrassing hugs and kisses.


MEET LINDSAY COATS

Known as the Dream Crusher, Lindsay’s level head keeps the office running like a well-oiled machine. When everyone else is trying to get in human-sized balloons and doing mid-day yoga, Lindsay is crunching numbers in a spreadsheet – literally one of her favorite things to do. With a Bachelor’s in Business Administration, Lindsay has the know-how to help Stellar clients make the right decisions to reach their goals. She loves problem-solving and making things work. She has a soft spot for kids and animals… she’s been known to grab babies from strangers and roll on the ground with any dog that will snuggle her.