INSTAGRAM, IS THAT YOU??

Instagram started out as a simple photo sharing app. You could just scroll mindlessly and like photos of your friends and view photos based on who you followed. As of recently, Instagram has gravitated towards a more video-prominent platform, suggesting accounts to follow, and adding sponsored advertising to the main feed.

 

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With an estimated 1.4 billion people on the platform worldwide, the app has tried to cater to what consumers want, while also watching their competitors, mostly TikTok, and what they’re doing to keep up with the times. As anyone who has been on the internet in the last few years knows, TikTok is a video-sharing app that has taken the world by storm. With its funny, creative, and sometimes strange videos, TikTok has accumulated a huge following of users who enjoy spending their time watching short form videos. Now, it seems that Instagram is trying to cash in on TikTok’s success by rolling out a more TikTok-like feed and focusing more on Reels and Stories. While everything evolves with time, many people are upset at just how much Instagram has changed and veered off the path of what it started out as —the photo-sharing app that many had grown to love. 

Although video content is believed to generate more engagement, the truth is that not everyone prefers videos to photos. For example, one viral post stated, “I don’t want Instagram to become another TikTok. I go on there for the pictures, not the videos.” This sentiment is shared by many who enjoy the static nature of photos and appreciate being able to scroll through a feed quickly without having to watch videos.

Another viral post that gained a lot of traction stated, “Make Instagram Instagram again. Stop trying to be TikTok, I just want to see cute photos of my friends. Sincerely, everyone.” This post has sparked an online rally cry – it now has over 2 million likes and has been shared by some of the platforms top content creators like Kim Kardashian and Kylie Jenner, who have a combined following of over 600 million people on Instagram.  

Instagram CEO Adam Mosseri has been responding to the backlash about Instagram’s changes, most recently stating that they are stepping back on the TikTok style format. In an interview, he also stated, “I’m glad we took a risk — if we’re not failing every once in a while, we’re not thinking big enough or bold enough.” This just goes to show that when a social network’s influencers get too big, it can no longer write its own rules.  Creators DO have a say with what happens on social media platforms.

LET'S GET STELLAR TOGETHER!

 

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MEET LEXINGTON GARCIA

Lexington is a fresh-faced dynamo who brings a background of retail management, hospitality, and customer service to the Stellar Edge team! Lexi’s personality is as bold as her name, and she loves coming up with creative ideas to help Stellar clients put their best foot forward through social media management and email campaigns. Lexi loves all things beauty and before graduating from college with a Bachelor's in PR & Marketing, she worked as a makeup artist for events and shows. A lifelong Fox Valley resident, Lexi joins fellow DC Charger alumni Clare and Lindsay in the Stellar office. You can’t miss her smile and energy as soon as you walk in the door – stop by and say hi!


MEET JASON PAWLAK

Do you need a solution to your web marketing needs? Fly the Stellar Edge logo in the sky and Jason will answer. After graduating from the University of Iowa with a degree in marketing, Jason set out to become a full fledged hero in the digital marketing world. He put in the work to learn behind the scenes through additional course work and entrepreneurship ventures in music. You may have even seen him performing with some of your favorite live musical acts. When not saving the world's marketing needs, Jason enjoys his time working out, playing video games or making music out of old vinyl records. With great power comes great responsibility and Jason is geared up to help Stellar web clients maximize their online potential.


MEET CARLY LEGNER

Carly brings marketing magic to the Stellar team! Transforming from Marketing Assistant by day to Cinderella serving tables at local hot spot Rosie O'Hares by night, Carly channels her inner Tiana as a hardworking, talented, self-starting princess! You definitely won't catch her sleeping on the job like Aurora, but rather focused on getting her clients more visibility via social media. Her unique jewelry and eclectic hairstyles put Jasmine and Rapunzel to shame! Carly discovered her special powers through her experience at University of Wisconsin-Parkside while earning a Bachelors in Marketing and Business Management and a Project Management Certificate. When she's not fighting the Huns or rescuing sailors, Carly likes to hang out with friends and family, travel {mainly going to Disney - duh!}, and do arts and crafts.


MEET EMMA OLSBERG

MEOW! This industrious cat mom come to Stellar with a fresh marketing & videography degree and the willingness to put in the work! Emma is a jack of all trades mastering social media for multiple clients, assisting with video editing, and tackling any task thrown her way. Her chill vibe fits into the Stellar office perfectly - contrary to her love of drama filled TV shows. Outside of work, you can find her getting down to oldies music or watching movies. Emma is a proud member of the LGBTQ community who loves walks by the ocean, good food and naps.


MEET CLARE SRAJER

Clare is no stranger to small business having grown up with a mom-preneur who opened Around the Corner Candy in 1998. She grew from employee to manager to co-owner before deciding that she was destined for more than just the sweet life. Clare came to Stellar with a desire to learn new things and put her customer service skills to great use! As Marketing Assistant, she dabbles in a bit of everything from social media to email to web. Hardworking Clare fits right in with her love of animals, music, crystals and plants. Best known for her obsession with vintage horror, Clare’s house is decked out in paintings and prints from old movies & shows like Dracula, The Munsters, and The Twilight Zone.


MEET DEVIN WRIGHT

Devin grew up in a family business quickly learning that marketing is essential. Having graduated from Judson University with a Bachelor’s in Communications and a Minor in Marketing, Devin is infatuated with the art of storytelling. He can spin a client’s vision into a fantastic tale to create value and attract customers with flair. Devin is always one to dress for success… even if the situation doesn’t call for it. A ballroom dance instructor, Devin is an old soul who enjoys classic cars, old movies and collecting vinyl records.


MEET BRIA LANGWORTHY

Bria joined the Stellar team just 2 days after her college graduation… talk about a go-getter! She is driven to help businesses shine combining both creativity and analytics. With a Bachelor’s degree in Marketing, Bria is ready to take on the world… or at least our amazing Stellar clients. Bria spends her time outside the office thrifting for clothing and collecting antique tea cups. Her unique style is present in her desk décor and the handmade earrings she wears each day! She is a mother… to over 20 house plants.


MEET HARRY SEMERJIAN

If you need something cleaned, call Harry. Seriously! Even if it’s not his mess, he’ll offer to fix it for you. As Stellar’s SEO expert, Harry's insight into a client's business is a valuable tool reaching more than just online audiences, but customers in the real world too! Harry has owned a handful of businesses since the ripe old age of 13 ranging from manufacturing to real estate to business services. A true Renaissance man, Harry can speak with someone for less than 30 minutes and have a complete business strategy worked out in his head leading them to definite success. A father of two teenage boys, Harry knows a thing or two about dealing with people on the brink of insanity. He fits in well at Stellar.


MEET BODHI

Named after Patrick Swayze’s character in Point Break, Bodhi joined the Stellar team in May 2017 and we don’t know how we got through the prior 6 years without an office dog! Adopted from Animal House Shelter, Bodhi is a Pitbull/American Bulldog mix that his human Lindsay cannot believe someone gave up. Bully breeds definitely get a bad rap because there is nothing sweeter than this 65-pound “lap dog” climbing into someone’s chair as we gather around the conference table. With as much charisma as his namesake, Bodhi greets visitors to the office with a toy in his mouth ready to play. He hasn’t quite developed any marketing skills just yet, but he can spot a duck or another dog out the window like nobody’s business.


MEET KRISTIN KILIAN

Anything that gets thrown Kristin’s way is handled with ease… at least as far as we know. Coming from the retail industry, Kristin is no stranger to a fast paced, ever-changing environment and has no problem adapting to the chaos that comes with managing Stellar’s high profile clients. With years of experience managing all aspects of communications for Fortune 500 companies, Kristin is able to schmooze clients, conquer any task, and ensure everything is running smoothly… even when it’s not! A Hallmark movie fan, Kristin loves spending time with her firefighter husband and rambunctious toddler.


MEET STACY KRUPA

As an expert on all things entertainment, Stacy really knows how to roll out the red carpet for Stellar clients! Her background with Fortune 500 companies makes her well equipped to deal with the ups and downs of any industry. Stacy lives for creative marketing – finding award-winning ways to entice audiences to click, download, buy, or visit through branding, social media, web design, and merchandising. When she’s not dazzling customers, she’s hitting the gym or spending time with her family. A mom of two, she’s used to working well under pressure and taking the lead to make sure sh*t gets done – traits we welcome in the Stellar office!


MEET LYNNE HARKIN

Using a space heater at her desk year-round, Lynne is no stranger to turning it up. With a background in retail and corporate sales, Lynne brings practical knowledge to help Stellar clients determine their path to success. As our content writer extraordinaire, Lynne helps brands find their voice and reaches a whole new world of customers. You may hear her getting flustered from time to time, but it’s always short-lived. Her get ‘er done, take charge attitude works in her capacity at Stellar and as the busy mom of 3 busy boys.


MEET CHRISTINA WOJTOWICZ

As a lover of spicy treats, Christina is a no-nonsense, get the job done kind of a girl. Any task thrown her way is done quicker than you can say Siracha! As our resident Web Developer, troubleshooting issues is her specialty… just like at home as the mother of two young sons! Christina’s ad agency background and experience developing websites adds another layer of insight to our client’s marketing efforts. You’ll often see her hiking and biking with her family (with a stop off at their favorite Dairy Queen for a treat!).


MEET MOLLY FIVELSON

Known around the office as Molly Pee Pee Pants, our resident Graphic Designer has more than just a small bladder. Her experience designing logos, developing brands, and creating amazing materials for Stellar clients brings a fresh perspective and artistic flair.  Molly’s easy-going attitude makes her the perfect candidate to work with constant changes and multiple ongoing projects. When she’s not out saving lives along the side of the road, she lives as a baseball widow and chauffeurs her kids to all their activities.


MEET SIN VAN V

Known for her rainbow hair, Sin is never one to settle for just one style. She pushes the Stellar team to think outside the box and consider things they would have never done before. Her Bachelor’s in Graphic Arts & Illustration from the American Academy of Art is just the tip of what she’s learned. With real-world experience in business management, marketing and promotions, event planning, and vendor coordination, Sin’s experience gives Stellar an Edge over the competition (see what we did there?). Despite her edgy moniker, Sin is a kid at heart riding her scooter, dragging the Stellar team on crazy outings, and smothering her adult son and daughter with embarrassing hugs and kisses.


MEET LINDSAY COATS

Known as the Dream Crusher, Lindsay’s level head keeps the office running like a well-oiled machine. When everyone else is trying to get in human-sized balloons and doing mid-day yoga, Lindsay is crunching numbers in a spreadsheet – literally one of her favorite things to do. With a Bachelor’s in Business Administration, Lindsay has the know-how to help Stellar clients make the right decisions to reach their goals. She loves problem-solving and making things work. She has a soft spot for kids and animals… she’s been known to grab babies from strangers and roll on the ground with any dog that will snuggle her.