Let’s say you have the greatest website, with consistent views and great content, but ZERO conversions. You ask yourself, what’s up with that?? Your problem could be that you aren’t reaching your potential customers enough times and your product is simply forgotten.
Well there is a marketing principle called “The Rule of 7” that states a potential customer needs to come across your offer at least 7 times before they take action.
To combat this, you need to keep reminding people about your product or service. With consistent visibility, your company can be at on the top of a potential customer’s mind.
But how do you do this without breaking the bank? Google Remarketing! Google Remarketing is super affordable and, while a little creepy, it provides repeated visibility for people who have already shown an interest in your business.
HOW DOES IT WORK?
Have you ever been online searching for something and the next thing you know, every website, app and screen you see has ads for the same thing you were previously searching for? That's remarketing. Google and many social media platforms utilize pieces of code attached to your website that help you target people who have already taken some kind of action on your website. The great part is, you already know they had some interest in your product or service. You just need to keep reminding them about your brand.
WHO SHOULD USE IT?
- Does your audience require research before making a decision?
- Do you have competition that a consumer might consider before making a decision on your site?
- Is your product expensive or something they might not know they really need?
- Do you have visitors to your website that leave without taking some sort of action?
Remarketing is great for any type of business, but if you answer yes to any of these questions above, this approach can encourage previous site visitors to take next steps or make a commitment.
HOW MUCH DOES IT COST?
Remarketing is very affordable. The best part is that you can set your daily or monthly budget and you only pay when someone clicks on your ad. People will consistently see your ad but you won’t be wasting money on impressions that don’t lead to anything. Win win!