As LinkedIn becomes more of a reliable source for finding influencers, prospects and partners, making the most of your LinkedIn profile is more important than ever. There are a few key areas to look at on your profile to make sure it looks professional and polished!
High-quality profile and cover photo images
Use a high quality, professional headshot for your profile picture and set the image to
public. For the cover photo, choose a high-quality, branded image with the dimensions 1400 x 425. www.canva.com is a great FREE resource to use to create something cool!
Complete the headline and summary sections.
In your headline, describe what you do! Be original, creative yet informative. Include relevant keywords for your industry. In the summary, add a little personality so that connections will get a good feel for who you are. Include any images, videos, documents or links that will be relevant to your business or show off your work. This is also a section to add your future goals and ambitions for your business.
Include updated workplace information
Focus on the workplaces and experiences that paint you as a professional with your current credentials. Skip listing your past employers if they are not relevant to the industry you’re in or looking to explore.
Optimize your profile’s search visibility.
Like other social platforms, LinkedIn also has an algorithm. There’s plenty you can do to make yourself more visible such as:
- Include relevant keywords in your headline
- Add your city to your profile
- Insert work examples
- Complete all contact information
- Join industry groups (more on this later!)