Sealed with a K.I.S.S

6 ELEMENTS OF AN EFFECTIVE LOGO

We’ve helped you understand what a brand is, but how do you best represent your brand? With a great logo! Your logo will be the most recognized expression of your business. People should see it and immediately connect it with who you are. Ultimately it all comes down to keeping it simple. It’s easy to get carried away trying to represent everything you do in one little icon, but a streamlined logo can ultimately be more memorable and therefore more effective.

 

1. Stick to the basics.

Something easy to digest from a quick glance is crucial. Overcomplicated graphics can be confusing and unprofessional. A simple icon that is easy on the eyes will be seen as strong and reassuring.  Your audience should be able to remember elements of your logo after only seeing it very briefly.

 

2. Don’t go crazy with color.

We recommend using no more than 3 colors. This will serve you well for a number of reasons. If you create apparel with your logo, less color will reduce screen/embroidery costs. Your logo must also look good in black & white to ensure versatility.

 

3. Size does matter.

Make sure that your design can be scaled for any use – billboards, tv graphics, business cards, and app icons. Consider fonts that will look good no matter the size. Script fonts are often difficult to read in smaller pieces so be sure to consider this when designing your logo.

 

4. Be timeless.

Thank goodness Apple didn’t create a logo that included a big ol’ computer, keyboard or even a mouse. Technology has changed and your business will too. Don’t nail yourself down to anything too period specific. Your logo should be able to evolve with you without needing a drastic overhaul.

 

5. Consistency is key.

Be sure that your logo is always represented in the way it was intended. Don’t move the icon from the left side to the right side because it looks better on the website. This muddies the waters making your brand less identifiable to your audience. Develop brand guidelines and stick to them!

 

6. Make sense.

This seems like a “no doy” type statement, but be sure that the graphic or icon in your logo complements your business and the services or products you provide. If your company name is Razzle Dazzle Cleaning, you don’t want to use a drab colored handshake icon for your logo. It just doesn’t lend itself to what you’re selling.

 

In the end, K.I.S.S. – Keep it Simple… and STELLAR! While we are obviously biased, we highly recommend working with a professional when it comes to developing the most important part of your brand identity. While your brother’s best friend’s cousin might be a great graffiti artist, he may not necessarily have what it takes to design a logo. A professional graphic designer can be sure your logo is not only well designed, but legal, functional, and adaptive to any situation.

You know where to find us.


MEET HARRY SEMERJIAN

If you need something cleaned, call Harry. Seriously! Even if it’s not his mess, he’ll offer to fix it for you. As Stellar’s SEO expert, Harry's insight into a client's business is a valuable tool reaching more than just online audiences, but customers in the real world too! Harry has owned a handful of businesses since the ripe old age of 13 ranging from manufacturing to real estate to business services. A true Renaissance man, Harry can speak with someone for less than 30 minutes and have a complete business strategy worked out in his head leading them to definite success. A father of two teenage boys, Harry knows a thing or two about dealing with people on the brink of insanity. He fits in well at Stellar.


MEET BODHI

Named after Patrick Swayze’s character in Point Break, Bodhi joined the Stellar team in May 2017 and we don’t know how we got through the prior 6 years without an office dog! Adopted from Animal House Shelter, Bodhi is a Pitbull/American Bulldog mix that his human Lindsay cannot believe someone gave up. Bully breeds definitely get a bad rap because there is nothing sweeter than this 65-pound “lap dog” climbing into someone’s chair as we gather around the conference table. With as much charisma as his namesake, Bodhi greets visitors to the office with a toy in his mouth ready to play. He hasn’t quite developed any marketing skills just yet, but he can spot a duck or another dog out the window like nobody’s business.


MEET KRISTIN KILIAN

Anything that gets thrown Kristin’s way is handled with ease… at least as far as we know. Coming from the retail industry, Kristin is no stranger to a fast paced, ever-changing environment and has no problem adapting to the chaos that comes with managing Stellar’s high profile clients. With years of experience managing all aspects of communications for Fortune 500 companies, Kristin is able to schmooze clients, conquer any task, and ensure everything is running smoothly… even when it’s not! A Hallmark movie fan, Kristin loves spending time with her firefighter husband and rambunctious toddler.


MEET SYLVIA CARRANO

Lover of tacos, dogs, and all things Justin Timberlake, Sylvia brings an honest perspective to not only projects, but office chit-chat as well! When onboarding new clients, tons of experience making people happy in the service industry and her marketing degree from DePaul allows Sylvia to jump right in and hit the ground running. In her role as Account Manager, Sylvia truly gets to know a client – understanding all the ins and outs that make them stand out from their competitors. Sylvia’s skillset is continually expanding and ranges from social media to email marketing to web design and more. She loves to travel and has been around the world and has visited 45 of our nation's 50 great states!


MEET LYNNE HARKIN

Using a space heater at her desk year-round, Lynne is no stranger to turning it up. With a background in retail and corporate sales, Lynne brings practical knowledge to help Stellar clients determine their path to success. As our content writer extraordinaire, Lynne helps brands find their voice and reaches a whole new world of customers. You may hear her getting flustered from time to time, but it’s always short-lived. Her get ‘er done, take charge attitude works in her capacity at Stellar and as the busy mom of 3 busy boys.


MEET CHRISTINA WOJTOWICZ

As a lover of spicy treats, Christina is a no-nonsense, get the job done kind of a girl. Any task thrown her way is done quicker than you can say Siracha! As our resident Web Developer, troubleshooting issues is her specialty… just like at home as the mother of two young sons! Christina’s ad agency background and experience developing websites adds another layer of insight to our client’s marketing efforts. You’ll often see her hiking and biking with her family (with a stop off at their favorite Dairy Queen for a treat!).


MEET MOLLY FIVELSON

Known around the office as Molly Pee Pee Pants, our resident Graphic Designer has more than just a small bladder. Her experience designing logos, developing brands, and creating amazing materials for Stellar clients brings a fresh perspective and artistic flair.  Molly’s easy-going attitude makes her the perfect candidate to work with constant changes and multiple ongoing projects. When she’s not out saving lives along the side of the road, she lives as a baseball widow and chauffeurs her kids to all their activities.


MEET SIN VAN V

Known for her rainbow hair, Sin is never one to settle for just one style. She pushes the Stellar team to think outside the box and consider things they would have never done before. Her Bachelor’s in Graphic Arts & Illustration from the American Academy of Art is just the tip of what she’s learned. With real-world experience in business management, marketing and promotions, event planning, and vendor coordination, Sin’s experience gives Stellar an Edge over the competition (see what we did there?). Despite her edgy moniker, Sin is a kid at heart riding her scooter, dragging the Stellar team on crazy outings, and smothering her adult son and daughter with embarrassing hugs and kisses.


MEET LINDSAY COATS

Known as the Dream Crusher, Lindsay’s level head keeps the office running like a well-oiled machine. When everyone else is trying to get in human-sized balloons and doing mid-day yoga, Lindsay is crunching numbers in a spreadsheet – literally one of her favorite things to do. With a Bachelor’s in Business Administration, Lindsay has the know-how to help Stellar clients make the right decisions to reach their goals. She loves problem-solving and making things work. She has a soft spot for kids and animals… she’s been known to grab babies from strangers and roll on the ground with any dog that will snuggle her.