SEO: 5 TIPS TO IMPROVE YOUR SEARCH RANKING

More and more consumers are turning to the internet to answer their questions and solve their problems. How many times have you been hanging out and just said “Google it!”

Search engine optimization (SEO) is a powerful strategy to ensure that your brand gets noticed by the right user at the right time. For beginners, the world of SEO can seem scary but understanding the basics can be easy. Even a small amount of SEO knowledge can make a BIG difference.

What is SEO?

SEO is the practice of optimizing content to be discovered through a search engine’s organic search results. Google and other search engines have created algorithms that evaluate over 300+ ranking factors to understand which sites will provide the best answer for a user’s query.

The SEO landscape is ever-changing, but we have identified 5 important SEO tips that will drive more traffic to your page and improve your search rankings.

1. Remove Anything That Slows Down Your Site

In the past, you could get away with a slow-loading site, but today that is no longer the case. A slow page is frustrating for the user. It leads them to believe your site is untrustworthy, ultimately discouraging them from purchasing your goods or services. eConsultancy found that 40% of people abandon a website that takes more than 3 seconds to load. With site speed being a top Google ranking factor, it’s crucial to get rid of non-essential elements that slow down your site, otherwise you are fighting a losing battle for top organic ranking, regardless of content.

2. Write Content for the User

Put the reader first! Don’t start by picking your keywords and manipulating content to match. Search engines don’t buy products, engage on social media, or become loyal customers. Instead write about what you know and care about and what your customer will find useful and relevant to their search query. You will discover that your keywords are naturally part of your content. When you put users first, you will create meaningful content that search engines will reward because search engines follow users.

3. Implement Web Analytics

Web analytics are important for tracking the success of your SEO strategy. The most popular analytics software is Google Analytics. It helps you understand the user’s experience after visiting your website. It tells you what worked and what did not. The information provided allows you to make the necessary changes to your website, improving your rank in not only Google but other search engines as well.

4. Write Unique and Relevant Meta Descriptions for Every Page

Meta description tags can have a significant impact on your SEO efforts and play a big role in search results. If you’re running Google Ads and one ranks for a keyword, Google and other engines will show the meta description as a summary of the page. The goal of the meta description is to convince and persuade the searcher to click through to your website. In short, the better your meta description, the more likely it is you will have good click through rates from organic search.

5. Build Momentum with Social Signals

Social media is more than a messaging and acquisition channel – it directly impacts SEO. Social signals are a big piece of your social media strategy and increasing them is important. Social signals refer to a webpage’s collective shares, likes and overall social media visibility as perceived by search engines – directly impacting organic search rankings. With more and more sharing taking place on social media platforms, Google and other search providers have integrated social signals as a ranking indicator. Here’s how you can increase social media engagement and rise to the top of the ranks:

  • Create useful content that’s share-worthy across your social media platforms
  • Add share buttons to your post and make them visible
  • Encourage people to share by asking them to – don’t be shy!
  • Host a social media contest to get more shares
  • Mention and link to social media influencers/power users in your post and notify them

The importance of SEO and the consequential tracing of website behavior improves the ability of brands to understand their customers. With that understanding comes loyal, repeat customers. By implementing these important SEO tips, you will create better content, generate more organic traffic, acquire more leads and better position your website to grow your revenue.


MEET HARRY SEMERJIAN

If you need something cleaned, call Harry. Seriously! Even if it’s not his mess, he’ll offer to fix it for you. As Stellar’s SEO expert, Harry's insight into a client's business is a valuable tool reaching more than just online audiences, but customers in the real world too! Harry has owned a handful of businesses since the ripe old age of 13 ranging from manufacturing to real estate to business services. A true Renaissance man, Harry can speak with someone for less than 30 minutes and have a complete business strategy worked out in his head leading them to definite success. A father of two teenage boys, Harry knows a thing or two about dealing with people on the brink of insanity. He fits in well at Stellar.


MEET BODHI

Named after Patrick Swayze’s character in Point Break, Bodhi joined the Stellar team in May 2017 and we don’t know how we got through the prior 6 years without an office dog! Adopted from Animal House Shelter, Bodhi is a Pitbull/American Bulldog mix that his human Lindsay cannot believe someone gave up. Bully breeds definitely get a bad rap because there is nothing sweeter than this 65-pound “lap dog” climbing into someone’s chair as we gather around the conference table. With as much charisma as his namesake, Bodhi greets visitors to the office with a toy in his mouth ready to play. He hasn’t quite developed any marketing skills just yet, but he can spot a duck or another dog out the window like nobody’s business.


MEET KRISTIN KILIAN

Anything that gets thrown Kristin’s way is handled with ease… at least as far as we know. Coming from the retail industry, Kristin is no stranger to a fast paced, ever-changing environment and has no problem adapting to the chaos that comes with managing Stellar’s high profile clients. With years of experience managing all aspects of communications for Fortune 500 companies, Kristin is able to schmooze clients, conquer any task, and ensure everything is running smoothly… even when it’s not! A Hallmark movie fan, Kristin loves spending time with her firefighter husband and rambunctious toddler.


MEET SYLVIA CARRANO

Lover of tacos, dogs, and all things Justin Timberlake, Sylvia brings an honest perspective to not only projects, but office chit-chat as well! When onboarding new clients, tons of experience making people happy in the service industry and her marketing degree from DePaul allows Sylvia to jump right in and hit the ground running. In her role as Account Manager, Sylvia truly gets to know a client – understanding all the ins and outs that make them stand out from their competitors. Sylvia’s skillset is continually expanding and ranges from social media to email marketing to web design and more. She loves to travel and has been around the world and has visited 45 of our nation's 50 great states!


MEET LYNNE HARKIN

Using a space heater at her desk year-round, Lynne is no stranger to turning it up. With a background in retail and corporate sales, Lynne brings practical knowledge to help Stellar clients determine their path to success. As our content writer extraordinaire, Lynne helps brands find their voice and reaches a whole new world of customers. You may hear her getting flustered from time to time, but it’s always short-lived. Her get ‘er done, take charge attitude works in her capacity at Stellar and as the busy mom of 3 busy boys.


MEET CHRISTINA WOJTOWICZ

As a lover of spicy treats, Christina is a no-nonsense, get the job done kind of a girl. Any task thrown her way is done quicker than you can say Siracha! As our resident Web Developer, troubleshooting issues is her specialty… just like at home as the mother of two young sons! Christina’s ad agency background and experience developing websites adds another layer of insight to our client’s marketing efforts. You’ll often see her hiking and biking with her family (with a stop off at their favorite Dairy Queen for a treat!).


MEET MOLLY FIVELSON

Known around the office as Molly Pee Pee Pants, our resident Graphic Designer has more than just a small bladder. Her experience designing logos, developing brands, and creating amazing materials for Stellar clients brings a fresh perspective and artistic flair.  Molly’s easy-going attitude makes her the perfect candidate to work with constant changes and multiple ongoing projects. When she’s not out saving lives along the side of the road, she lives as a baseball widow and chauffeurs her kids to all their activities.


MEET SIN VAN V

Known for her rainbow hair, Sin is never one to settle for just one style. She pushes the Stellar team to think outside the box and consider things they would have never done before. Her Bachelor’s in Graphic Arts & Illustration from the American Academy of Art is just the tip of what she’s learned. With real-world experience in business management, marketing and promotions, event planning, and vendor coordination, Sin’s experience gives Stellar an Edge over the competition (see what we did there?). Despite her edgy moniker, Sin is a kid at heart riding her scooter, dragging the Stellar team on crazy outings, and smothering her adult son and daughter with embarrassing hugs and kisses.


MEET LINDSAY COATS

Known as the Dream Crusher, Lindsay’s level head keeps the office running like a well-oiled machine. When everyone else is trying to get in human-sized balloons and doing mid-day yoga, Lindsay is crunching numbers in a spreadsheet – literally one of her favorite things to do. With a Bachelor’s in Business Administration, Lindsay has the know-how to help Stellar clients make the right decisions to reach their goals. She loves problem-solving and making things work. She has a soft spot for kids and animals… she’s been known to grab babies from strangers and roll on the ground with any dog that will snuggle her.