The 5 Myths About Marketing You Need To Stop Believing Now!

There are certain beliefs that are so pervasive that they are often held as truths. These, if followed, can wreak havoc on a company’s marketing efforts. Here are 5 myths and how to avoid falling for them:

MYTH #1: Only large businesses need digital marketing.

FALSE!

Companies of all sizes benefit from a distinctive, compelling, and thoughtful online presence. A marketing plan that includes a comprehensive digital strategy will be a magnet for prospective customers and is a necessary branding awareness tool that any company needs to incorporate – no matter your revenue, number of employees, or geographic footprint. Once you have a plan, employing an agency, like Stellar Edge, that excels at all aspects of marketing in the digital sphere will prove a viable device to give your content strategy legs. Oh… and we can help with the plan too!

MYTH #2: If you build it, they will come.

FALSE!

This may have worked for Kevin Costner in Field of Dreams, but it seldom works in real life – especially when it comes to your website. A beautiful and functional website is just the beginning of the story. How will you get eyes on your website and compel visitors to act once they are there? A website should never work alone or be static, but rather it should be working in tandem with other initiatives and be continually updated to meet the growing market demands. Make sure you have a team that is skilled in all aspects of marketing to plan and execute this strategy. *cough* Stellar Edge *cough*

MYTH #3: SEO – set it and forget it.

There is a thought that you can do some initial search engine optimization when you build your site and you are done; it will continue to work for you, right?

FALSE!

SEO is an ever changing, almost a living thing. You need to continually analyze and adjust your strategies to be sure they are up to date with Google requirements. In these uncertain times, it is critically important to plant your SEO seeds now. Planning for future growth is important so that when the time comes you will have a strong foundation that will be well on its way to bearing the fruits of your labor. Nothing happens overnight, so you must be consistent. Planning and consistency allow for opportunity.

MYTH # 4: Negative reviews should be hidden at all costs.

FALSE!

This is something that has become all too common and is a death knell for companies who want to maintain truth and integrity. By allowing all comments good and bad to not only show, but be open for response, you show your audience that your company is committed to growth and making sure that problems are confronted and handled in a clear and transparent manner. By allowing only positive testimonials to be seen, you will sound insincere and people will not believe they are real.

MYTH #5: Social Media is only for sales.

FALSE!

Of course, you want to increase your revenue – that’s why most companies have an online presence. But beating someone over the head with your product is a huge turn off to most people and can cause you to lose more customers than you convert. Consider why you yourself go online. Not as a business owner, but as a consumer, and general all around nice person – to connect, to learn, and to find interesting content that adds value to your life. Notice “being inundated with ads” was not one of those reasons. Creating engaging content that allows your followers to connect, to learn, or to add value to their lives will generate a following that trusts you and wants to continue following you. Rather than focusing on the immediate sale, ask visitors to sign up for your newsletter or fill out a survey. A positive side effect? They may open their wallet when the time is right because NOW they trust you!

By implementing these 5 components into the next piece you write, you will be an effective blogger before you know it! Share the story of your next blog that goes viral – we would love to hear about it!


MEET HARRY SEMERJIAN

If you need something cleaned, call Harry. Seriously! Even if it’s not his mess, he’ll offer to fix it for you. As Stellar’s SEO expert, Harry's insight into a client's business is a valuable tool reaching more than just online audiences, but customers in the real world too! Harry has owned a handful of businesses since the ripe old age of 13 ranging from manufacturing to real estate to business services. A true Renaissance man, Harry can speak with someone for less than 30 minutes and have a complete business strategy worked out in his head leading them to definite success. A father of two teenage boys, Harry knows a thing or two about dealing with people on the brink of insanity. He fits in well at Stellar.


MEET BODHI

Named after Patrick Swayze’s character in Point Break, Bodhi joined the Stellar team in May 2017 and we don’t know how we got through the prior 6 years without an office dog! Adopted from Animal House Shelter, Bodhi is a Pitbull/American Bulldog mix that his human Lindsay cannot believe someone gave up. Bully breeds definitely get a bad rap because there is nothing sweeter than this 65-pound “lap dog” climbing into someone’s chair as we gather around the conference table. With as much charisma as his namesake, Bodhi greets visitors to the office with a toy in his mouth ready to play. He hasn’t quite developed any marketing skills just yet, but he can spot a duck or another dog out the window like nobody’s business.


MEET KRISTIN KILIAN

Anything that gets thrown Kristin’s way is handled with ease… at least as far as we know. Coming from the retail industry, Kristin is no stranger to a fast paced, ever-changing environment and has no problem adapting to the chaos that comes with managing Stellar’s high profile clients. With years of experience managing all aspects of communications for Fortune 500 companies, Kristin is able to schmooze clients, conquer any task, and ensure everything is running smoothly… even when it’s not! A Hallmark movie fan, Kristin loves spending time with her firefighter husband and rambunctious toddler.


MEET SYLVIA CARRANO

Lover of tacos, dogs, and all things Justin Timberlake, Sylvia brings an honest perspective to not only projects, but office chit-chat as well! When onboarding new clients, tons of experience making people happy in the service industry and her marketing degree from DePaul allows Sylvia to jump right in and hit the ground running. In her role as Account Manager, Sylvia truly gets to know a client – understanding all the ins and outs that make them stand out from their competitors. Sylvia’s skillset is continually expanding and ranges from social media to email marketing to web design and more. She loves to travel and has been around the world and has visited 45 of our nation's 50 great states!


MEET LYNNE HARKIN

Using a space heater at her desk year-round, Lynne is no stranger to turning it up. With a background in retail and corporate sales, Lynne brings practical knowledge to help Stellar clients determine their path to success. As our content writer extraordinaire, Lynne helps brands find their voice and reaches a whole new world of customers. You may hear her getting flustered from time to time, but it’s always short-lived. Her get ‘er done, take charge attitude works in her capacity at Stellar and as the busy mom of 3 busy boys.


MEET CHRISTINA WOJTOWICZ

As a lover of spicy treats, Christina is a no-nonsense, get the job done kind of a girl. Any task thrown her way is done quicker than you can say Siracha! As our resident Web Developer, troubleshooting issues is her specialty… just like at home as the mother of two young sons! Christina’s ad agency background and experience developing websites adds another layer of insight to our client’s marketing efforts. You’ll often see her hiking and biking with her family (with a stop off at their favorite Dairy Queen for a treat!).


MEET MOLLY FIVELSON

Known around the office as Molly Pee Pee Pants, our resident Graphic Designer has more than just a small bladder. Her experience designing logos, developing brands, and creating amazing materials for Stellar clients brings a fresh perspective and artistic flair.  Molly’s easy-going attitude makes her the perfect candidate to work with constant changes and multiple ongoing projects. When she’s not out saving lives along the side of the road, she lives as a baseball widow and chauffeurs her kids to all their activities.


MEET SIN VAN V

Known for her rainbow hair, Sin is never one to settle for just one style. She pushes the Stellar team to think outside the box and consider things they would have never done before. Her Bachelor’s in Graphic Arts & Illustration from the American Academy of Art is just the tip of what she’s learned. With real-world experience in business management, marketing and promotions, event planning, and vendor coordination, Sin’s experience gives Stellar an Edge over the competition (see what we did there?). Despite her edgy moniker, Sin is a kid at heart riding her scooter, dragging the Stellar team on crazy outings, and smothering her adult son and daughter with embarrassing hugs and kisses.


MEET LINDSAY COATS

Known as the Dream Crusher, Lindsay’s level head keeps the office running like a well-oiled machine. When everyone else is trying to get in human-sized balloons and doing mid-day yoga, Lindsay is crunching numbers in a spreadsheet – literally one of her favorite things to do. With a Bachelor’s in Business Administration, Lindsay has the know-how to help Stellar clients make the right decisions to reach their goals. She loves problem-solving and making things work. She has a soft spot for kids and animals… she’s been known to grab babies from strangers and roll on the ground with any dog that will snuggle her.