THE SOCIAL MEDIA TIME SUCK

How much time should I be spending on social media?  That’s a great question, especially for business.  With 2020 being a total sh*t show and no one knowing from one minute to the next what is going to happen, businesses have had to adapt! Closures, limited hours or services, new rules about how they can interact with others, and so many other changes have led the general population to be highly dependent on social media. They’re getting their news, information on who’s open and who’s not, what they have to offer and new protocols from their favorite social channels. Especially given the current environment, it is crucial to spend extra time on your social media.  People are bored, or inquisitive and as a result, are surfing and scrolling now more than ever.

In order to really provide your audience with quality content, you should spend at least an hour out of each day to take the time to post what’s happening with you, make comments and posts in community groups and participate in some good ol’ fashioned social interaction. Here are some tips on how you can best utilize that hour.

Monday

Today is the day you can schedule all of your posts for the week.  I would suggest getting those up and out of the way so you can just work on engagement for the rest of the week.  You will have to keep in mind what you had scheduled just to be sure it stays fresh (did you post about the weather and all of a sudden there’s a rainstorm? Or a virus shuts down the world?). Present a good mix of what your business’s current situation is. People want to connect with you. Be real and honest and provide some insight as to what actions you are taking, if you have sales, specials, and your personal struggles and accomplishments. And remember, not every day needs to be a sales pitch! Or if you’re posting multiple times a day, be sure you plan out how your posts can help each other!

Tuesday

Start out by making sure your scheduled post(s) went up and answer any comments or questions you may have received. Invite new people who liked a post to like your page! Take some time to go on community groups and interact with people, answer questions, or weigh in on a topic (some groups will let you join as your business – others you’ll have to use your personal profile).  Share something from your business in there if it is allowed (check the groups rules first!) and if it makes sense.

Wednesday

Stay on top of those comments and questions – we live in an age of immediate gratification so be sure your notifications are ON! Cross promote the platforms you are active on – let your Facebook audience know you’re also on Instagram or vice versa. And make sure your content on both is unique – you have very different audiences on each channel. Treat them as such!

Thursday

Keep engagement going on your business page – Share a funny meme or go live! People love to see the inner workings of the businesses they choose to support. A quick look around your facility, a Q&A with an employee, or even just a fun Boomerang or photo of something you’ve been working on will definitely grab some attention!

In addition to content creation, encourage your employees to actively share your content on social media and engage with your brand online. This a great way to get your brand promise spread further and build an emotional connection with customers. If customers see that your employee is personally recommending your company’s service or product to their direct network on social, they’ll be more apt to have confidence in your company and stand behind your brand.

Friday

After you’ve taken the time to respond to comments/questions (yes, this is very important and that’s why we keep mentioning it!), take a look at some of your competitors! Either direct or indirect, local or in another state, you can learn a lot from what others in your industry are posting and how people are reacting to it.

Saturday/Sunday

Keep it fun and light – maybe check out some social media challenges and see if you can work them in to your plan for the upcoming week. Ask employees if they can contribute anything to your social channels – the more everyone gets involved, the better!

Your social media strategy should always be open for adjustments – if something you posted had no likes or comments, the chances even the people who like your page are going to see it are slim to none. Pay attention to what’s working and be ready to change course when things fall flat.

Follow us on social media for more ideas, tricks and tips!


MEET HARRY SEMERJIAN

If you need something cleaned, call Harry. Seriously! Even if it’s not his mess, he’ll offer to fix it for you. As Stellar’s SEO expert, Harry's insight into a client's business is a valuable tool reaching more than just online audiences, but customers in the real world too! Harry has owned a handful of businesses since the ripe old age of 13 ranging from manufacturing to real estate to business services. A true Renaissance man, Harry can speak with someone for less than 30 minutes and have a complete business strategy worked out in his head leading them to definite success. A father of two teenage boys, Harry knows a thing or two about dealing with people on the brink of insanity. He fits in well at Stellar.


MEET BODHI

Named after Patrick Swayze’s character in Point Break, Bodhi joined the Stellar team in May 2017 and we don’t know how we got through the prior 6 years without an office dog! Adopted from Animal House Shelter, Bodhi is a Pitbull/American Bulldog mix that his human Lindsay cannot believe someone gave up. Bully breeds definitely get a bad rap because there is nothing sweeter than this 65-pound “lap dog” climbing into someone’s chair as we gather around the conference table. With as much charisma as his namesake, Bodhi greets visitors to the office with a toy in his mouth ready to play. He hasn’t quite developed any marketing skills just yet, but he can spot a duck or another dog out the window like nobody’s business.


MEET KRISTIN KILIAN

Anything that gets thrown Kristin’s way is handled with ease… at least as far as we know. Coming from the retail industry, Kristin is no stranger to a fast paced, ever-changing environment and has no problem adapting to the chaos that comes with managing Stellar’s high profile clients. With years of experience managing all aspects of communications for Fortune 500 companies, Kristin is able to schmooze clients, conquer any task, and ensure everything is running smoothly… even when it’s not! A Hallmark movie fan, Kristin loves spending time with her firefighter husband and rambunctious toddler.


MEET SYLVIA CARRANO

Lover of tacos, dogs, and all things Justin Timberlake, Sylvia brings an honest perspective to not only projects, but office chit-chat as well! When onboarding new clients, tons of experience making people happy in the service industry and her marketing degree from DePaul allows Sylvia to jump right in and hit the ground running. In her role as Account Manager, Sylvia truly gets to know a client – understanding all the ins and outs that make them stand out from their competitors. Sylvia’s skillset is continually expanding and ranges from social media to email marketing to web design and more. She loves to travel and has been around the world and has visited 45 of our nation's 50 great states!


MEET LYNNE HARKIN

Using a space heater at her desk year-round, Lynne is no stranger to turning it up. With a background in retail and corporate sales, Lynne brings practical knowledge to help Stellar clients determine their path to success. As our content writer extraordinaire, Lynne helps brands find their voice and reaches a whole new world of customers. You may hear her getting flustered from time to time, but it’s always short-lived. Her get ‘er done, take charge attitude works in her capacity at Stellar and as the busy mom of 3 busy boys.


MEET CHRISTINA WOJTOWICZ

As a lover of spicy treats, Christina is a no-nonsense, get the job done kind of a girl. Any task thrown her way is done quicker than you can say Siracha! As our resident Web Developer, troubleshooting issues is her specialty… just like at home as the mother of two young sons! Christina’s ad agency background and experience developing websites adds another layer of insight to our client’s marketing efforts. You’ll often see her hiking and biking with her family (with a stop off at their favorite Dairy Queen for a treat!).


MEET MOLLY FIVELSON

Known around the office as Molly Pee Pee Pants, our resident Graphic Designer has more than just a small bladder. Her experience designing logos, developing brands, and creating amazing materials for Stellar clients brings a fresh perspective and artistic flair.  Molly’s easy-going attitude makes her the perfect candidate to work with constant changes and multiple ongoing projects. When she’s not out saving lives along the side of the road, she lives as a baseball widow and chauffeurs her kids to all their activities.


MEET SIN VAN V

Known for her rainbow hair, Sin is never one to settle for just one style. She pushes the Stellar team to think outside the box and consider things they would have never done before. Her Bachelor’s in Graphic Arts & Illustration from the American Academy of Art is just the tip of what she’s learned. With real-world experience in business management, marketing and promotions, event planning, and vendor coordination, Sin’s experience gives Stellar an Edge over the competition (see what we did there?). Despite her edgy moniker, Sin is a kid at heart riding her scooter, dragging the Stellar team on crazy outings, and smothering her adult son and daughter with embarrassing hugs and kisses.


MEET LINDSAY COATS

Known as the Dream Crusher, Lindsay’s level head keeps the office running like a well-oiled machine. When everyone else is trying to get in human-sized balloons and doing mid-day yoga, Lindsay is crunching numbers in a spreadsheet – literally one of her favorite things to do. With a Bachelor’s in Business Administration, Lindsay has the know-how to help Stellar clients make the right decisions to reach their goals. She loves problem-solving and making things work. She has a soft spot for kids and animals… she’s been known to grab babies from strangers and roll on the ground with any dog that will snuggle her.