TIPS TO DIVERSIFY YOUR SOCIAL MEDIA EFFORTS

It’s a fact. Every business – from small local shops to multinational companies – needs a strong social media presence. In this day and age, not having a social media presence is equivalent to not having a website. Not only can it help you connect with your target audience and increase brand awareness, but it can also help boost your leads and sales. However, due to increased competition and the constant fluctuation of social media algorithms, the entire landscape of social media has changed. If you really want to stay ahead of your competition and those dang algorithms, you need to diversify. Get a jump start with these helpful tips.

  1. Be where your target audience is. There is no one-size-fits-all to social media. There are hundreds of social channels where you can have a presence, but is your target audience on all of them? Different channels exist to cater to different types of people. Depending on what type of content you produce, you need to find the right social channels that fit your brand and audience. Don’t invest time on channels where your target audience doesn’t hang out. Likewise, don’t miss out on reaching new people by not being present on the right channel.

 

  1. Create content people actually want to see. If you want to stand out on social media, you can’t just copy content everyone else is posting. You must create content that attracts the target audience your brand wants to engage. Whether you’re trying to build yourself up as a thought leader or want to stand apart from your competitors, original content is exactly how you’re going to make it happen. By creating and posting unique content – blogs, infographics or eye-popping images – that adds value to your customer’s social media experience, you are more likely to draw in followers and keeping them coming back for more. Ultimately, you should strive to post content that forces your followers to stop in their tracks. There’s a lot of noise out on social media so make it a goal to break through it.

 

  1. Engage, engage, engage. There’s nothing that will help you spread brand awareness like engagement. When people share your content, comment on posts, or write a comment about their experience with your company, they are starting the process of engaging with your brand. It’s up to you to interact and let them know you are listening. In doing so, people will be more appreciative of your brand and more likely to come back and engage in the future.

 

  1. Make your presence known. Now that you’ve gone through the legwork of growing your social media presence, you need to let the world know. By incorporating your social feeds on your homepage or adding social icons to your email footers and business cards, anyone who interacts with your brand is only a click away from being a long-term follower.

 

  1. Stay active. Don’t let your social feeds gather cobwebs! Make sure you are showing up every day with fresh, high-quality content that gets your audience engaged. There’s only a finite amount of time you can commit to social media, so use it wisely, and make the effort to participate enthusiastically and regularly. You’ll definitely notice a difference in how people respond to you, and that in turn will translate into more shares and retweets, better interaction, and of course more followers, which is what everyone wants.

Taking advantage of multiple channels to facilitate your message is key in today’s digital age. It’s pretty straightforward — the more people you reach and the more places you put something, the bigger response you’ll get. Certain channels will be more effective than others but diversifying your efforts will set your company up for long term success.


MEET HARRY SEMERJIAN

If you need something cleaned, call Harry. Seriously! Even if it’s not his mess, he’ll offer to fix it for you. As Stellar’s SEO expert, Harry's insight into a client's business is a valuable tool reaching more than just online audiences, but customers in the real world too! Harry has owned a handful of businesses since the ripe old age of 13 ranging from manufacturing to real estate to business services. A true Renaissance man, Harry can speak with someone for less than 30 minutes and have a complete business strategy worked out in his head leading them to definite success. A father of two teenage boys, Harry knows a thing or two about dealing with people on the brink of insanity. He fits in well at Stellar.


MEET BODHI

Named after Patrick Swayze’s character in Point Break, Bodhi joined the Stellar team in May 2017 and we don’t know how we got through the prior 6 years without an office dog! Adopted from Animal House Shelter, Bodhi is a Pitbull/American Bulldog mix that his human Lindsay cannot believe someone gave up. Bully breeds definitely get a bad rap because there is nothing sweeter than this 65-pound “lap dog” climbing into someone’s chair as we gather around the conference table. With as much charisma as his namesake, Bodhi greets visitors to the office with a toy in his mouth ready to play. He hasn’t quite developed any marketing skills just yet, but he can spot a duck or another dog out the window like nobody’s business.


MEET KRISTIN KILIAN

Anything that gets thrown Kristin’s way is handled with ease… at least as far as we know. Coming from the retail industry, Kristin is no stranger to a fast paced, ever-changing environment and has no problem adapting to the chaos that comes with managing Stellar’s high profile clients. With years of experience managing all aspects of communications for Fortune 500 companies, Kristin is able to schmooze clients, conquer any task, and ensure everything is running smoothly… even when it’s not! A Hallmark movie fan, Kristin loves spending time with her firefighter husband and rambunctious toddler.


MEET SYLVIA CARRANO

Lover of tacos, dogs, and all things Justin Timberlake, Sylvia brings an honest perspective to not only projects, but office chit-chat as well! When onboarding new clients, tons of experience making people happy in the service industry and her marketing degree from DePaul allows Sylvia to jump right in and hit the ground running. In her role as Account Manager, Sylvia truly gets to know a client – understanding all the ins and outs that make them stand out from their competitors. Sylvia’s skillset is continually expanding and ranges from social media to email marketing to web design and more. She loves to travel and has been around the world and has visited 45 of our nation's 50 great states!


MEET LYNNE HARKIN

Using a space heater at her desk year-round, Lynne is no stranger to turning it up. With a background in retail and corporate sales, Lynne brings practical knowledge to help Stellar clients determine their path to success. As our content writer extraordinaire, Lynne helps brands find their voice and reaches a whole new world of customers. You may hear her getting flustered from time to time, but it’s always short-lived. Her get ‘er done, take charge attitude works in her capacity at Stellar and as the busy mom of 3 busy boys.


MEET CHRISTINA WOJTOWICZ

As a lover of spicy treats, Christina is a no-nonsense, get the job done kind of a girl. Any task thrown her way is done quicker than you can say Siracha! As our resident Web Developer, troubleshooting issues is her specialty… just like at home as the mother of two young sons! Christina’s ad agency background and experience developing websites adds another layer of insight to our client’s marketing efforts. You’ll often see her hiking and biking with her family (with a stop off at their favorite Dairy Queen for a treat!).


MEET MOLLY FIVELSON

Known around the office as Molly Pee Pee Pants, our resident Graphic Designer has more than just a small bladder. Her experience designing logos, developing brands, and creating amazing materials for Stellar clients brings a fresh perspective and artistic flair.  Molly’s easy-going attitude makes her the perfect candidate to work with constant changes and multiple ongoing projects. When she’s not out saving lives along the side of the road, she lives as a baseball widow and chauffeurs her kids to all their activities.


MEET SIN VAN V

Known for her rainbow hair, Sin is never one to settle for just one style. She pushes the Stellar team to think outside the box and consider things they would have never done before. Her Bachelor’s in Graphic Arts & Illustration from the American Academy of Art is just the tip of what she’s learned. With real-world experience in business management, marketing and promotions, event planning, and vendor coordination, Sin’s experience gives Stellar an Edge over the competition (see what we did there?). Despite her edgy moniker, Sin is a kid at heart riding her scooter, dragging the Stellar team on crazy outings, and smothering her adult son and daughter with embarrassing hugs and kisses.


MEET LINDSAY COATS

Known as the Dream Crusher, Lindsay’s level head keeps the office running like a well-oiled machine. When everyone else is trying to get in human-sized balloons and doing mid-day yoga, Lindsay is crunching numbers in a spreadsheet – literally one of her favorite things to do. With a Bachelor’s in Business Administration, Lindsay has the know-how to help Stellar clients make the right decisions to reach their goals. She loves problem-solving and making things work. She has a soft spot for kids and animals… she’s been known to grab babies from strangers and roll on the ground with any dog that will snuggle her.