What is a Social Media Influencer?

Over the last decade, we have seen social media grow rapidly in importance. With nearly 3.5 billion people actively using social media, it’s given that these people will be looking up to influencers in social media to guide them with their decision making.

A social media influencer is someone who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position or relationship with his or her audience on a specific industry that they actively engage in. Influencers post regularly about these topics on their preferred social media channels or blogs and generate large followings of engaged people who pay close attention to their views

There are 4 different types of social media influencers:

Source: Khloe Kardashian – https://www.instagram.com/khloekardashian/

Mega Influencers aka Celebrities

These influencers have more than 1 million followers on at least one social platform. Also known as endorsements, this influencer marketing consists of paying a hefty fee for an Instagram post. Since these celebrities have such a large audience, it will be hard to tell if your exact target audience is engaging or not.

Source: Jojo Siwa – https://www.youtube.com/channel/UCeV2O_6QmFaaKBZHY3bJgsA

Macro Influencers aka YouTubers

These influencers are one step down from the Mega with followers in the range between 40,000 and 1 million on a social network. These people are either B-grade celebrities or successful online experts who have built a significant following. They are great for raising awareness and are considered trendsetters.

Source: Donut Media – https://www.facebook.com/donutmedia/

Micro Influencers

These influencers are known for having 1,000 and 40,000 followers on a single platform. Micro influencers typically show passion on a specific topic or niche market. They are to be considered experts and have a very engaged community of followers who rely and trust their content. These influencers are becoming more common and more useful. They are known to be credible since they are everyday people just sharing their passion and recommendations. Although these influencers might be picky about whom they work with (to not harm relationship with fans), they will often be happy to promote a brand for free.

Source: H3AT Gaming – https://www.facebook.com/IAMH3AT/

Nano Influencers

This is the newest type of influencer. They tend to have a small number of followers but are experts in a highly specialized field or represent niche products. Consider them to be the “big fish in a small pond”. These influencers have a strong connection with their audience. They are known to have a lot more engagement with their audience and tend to answer every question that is asked. They consider their followers friends. These influencers tend to be cheap but carry a tremendous sway.

Once you decide WHO you are going to work with, you need to figure out the HOW. There are different ways to collaborate in order to create a successful campaign.

Sponsored Partnerships: Form a partnership with an expert. They will need to develop specific content using your brand and place it on their social media accounts or blogs. It will be your job to communicate with the influencer with regards to the goals you aim to reach through the partnership.

Guest Blogging: Find a group of creators who own websites that reach your target audience and ask them if they accept guest blogs. It will be your job to prepare an interesting blog for them that brings value to your customers. This should not be promotional, but rather educational and value-driven. Check out some tips from our blog writing experts!

Brand Ambassador Program: Ask a group of influencers to become an ambassador for your brand. This requires them to promote your product or service on a regular basis and represent your brand on an ongoing basis. It is a good idea to provide guidelines with regards to how many posts or mentions of your brand are expected and what the call to action so you and your brand ambassadors are all working towards the same goals.

Takeover: This will allow for your influencer to have full access of your account. The influencer will post from your account on behalf of your brand. Since this influencer is considered an expert, you might receive higher engagement during these times. Ensure you have an influencer on board that you trust and is well versed on your brand messaging.

Influencers have built their reputation online for being industry experts through quality social media posts, blogs, podcasts and videos. It is proven that these influencers can have boost sales, drive traffic, and grow your social following. So what are you waiting for? Get out there and start collaborating! Not sure what’s best for you and your brand? We can help!


Clare is no stranger to small business having grown up with a mom-preneur who opened Around the Corner Candy in 1998. She grew from employee to manager to co-owner before deciding that she was destined for more than just the sweet life. Clare came to Stellar with a desire to learn new things and put her customer service skills to great use! As Marketing Assistant, she dabbles in a bit of everything from social media to email to web. Hardworking Clare fits right in with her love of animals, music, crystals and plants. Best known for her obsession with vintage horror, Clare’s house is decked out in paintings and prints from old movies & shows like Dracula, The Munsters, and The Twilight Zone.


Devin grew up in a family business quickly learning that marketing is essential. Having graduated from Judson University with a Bachelor’s in Communications and a Minor in Marketing, Devin is infatuated with the art of storytelling. He can spin a client’s vision into a fantastic tale to create value and attract customers with flair. Devin is always one to dress for success… even if the situation doesn’t call for it. A ballroom dance instructor, Devin is an old soul who enjoys classic cars, old movies and collecting vinyl records.


Bria joined the Stellar team just 2 days after her college graduation… talk about a go-getter! She is driven to help businesses shine combining both creativity and analytics. With a Bachelor’s degree in Marketing, Bria is ready to take on the world… or at least our amazing Stellar clients. Bria spends her time outside the office thrifting for clothing and collecting antique tea cups. Her unique style is present in her desk décor and the handmade earrings she wears each day! She is a mother… to over 20 house plants.


If you need something cleaned, call Harry. Seriously! Even if it’s not his mess, he’ll offer to fix it for you. As Stellar’s SEO expert, Harry's insight into a client's business is a valuable tool reaching more than just online audiences, but customers in the real world too! Harry has owned a handful of businesses since the ripe old age of 13 ranging from manufacturing to real estate to business services. A true Renaissance man, Harry can speak with someone for less than 30 minutes and have a complete business strategy worked out in his head leading them to definite success. A father of two teenage boys, Harry knows a thing or two about dealing with people on the brink of insanity. He fits in well at Stellar.


Named after Patrick Swayze’s character in Point Break, Bodhi joined the Stellar team in May 2017 and we don’t know how we got through the prior 6 years without an office dog! Adopted from Animal House Shelter, Bodhi is a Pitbull/American Bulldog mix that his human Lindsay cannot believe someone gave up. Bully breeds definitely get a bad rap because there is nothing sweeter than this 65-pound “lap dog” climbing into someone’s chair as we gather around the conference table. With as much charisma as his namesake, Bodhi greets visitors to the office with a toy in his mouth ready to play. He hasn’t quite developed any marketing skills just yet, but he can spot a duck or another dog out the window like nobody’s business.


Anything that gets thrown Kristin’s way is handled with ease… at least as far as we know. Coming from the retail industry, Kristin is no stranger to a fast paced, ever-changing environment and has no problem adapting to the chaos that comes with managing Stellar’s high profile clients. With years of experience managing all aspects of communications for Fortune 500 companies, Kristin is able to schmooze clients, conquer any task, and ensure everything is running smoothly… even when it’s not! A Hallmark movie fan, Kristin loves spending time with her firefighter husband and rambunctious toddler.


As an expert on all things entertainment, Stacy really knows how to roll out the red carpet for Stellar clients! Her background with Fortune 500 companies makes her well equipped to deal with the ups and downs of any industry. Stacy lives for creative marketing – finding award-winning ways to entice audiences to click, download, buy, or visit through branding, social media, web design, and merchandising. When she’s not dazzling customers, she’s hitting the gym or spending time with her family. A mom of two, she’s used to working well under pressure and taking the lead to make sure sh*t gets done – traits we welcome in the Stellar office!


Using a space heater at her desk year-round, Lynne is no stranger to turning it up. With a background in retail and corporate sales, Lynne brings practical knowledge to help Stellar clients determine their path to success. As our content writer extraordinaire, Lynne helps brands find their voice and reaches a whole new world of customers. You may hear her getting flustered from time to time, but it’s always short-lived. Her get ‘er done, take charge attitude works in her capacity at Stellar and as the busy mom of 3 busy boys.


As a lover of spicy treats, Christina is a no-nonsense, get the job done kind of a girl. Any task thrown her way is done quicker than you can say Siracha! As our resident Web Developer, troubleshooting issues is her specialty… just like at home as the mother of two young sons! Christina’s ad agency background and experience developing websites adds another layer of insight to our client’s marketing efforts. You’ll often see her hiking and biking with her family (with a stop off at their favorite Dairy Queen for a treat!).


Known around the office as Molly Pee Pee Pants, our resident Graphic Designer has more than just a small bladder. Her experience designing logos, developing brands, and creating amazing materials for Stellar clients brings a fresh perspective and artistic flair.  Molly’s easy-going attitude makes her the perfect candidate to work with constant changes and multiple ongoing projects. When she’s not out saving lives along the side of the road, she lives as a baseball widow and chauffeurs her kids to all their activities.


Known for her rainbow hair, Sin is never one to settle for just one style. She pushes the Stellar team to think outside the box and consider things they would have never done before. Her Bachelor’s in Graphic Arts & Illustration from the American Academy of Art is just the tip of what she’s learned. With real-world experience in business management, marketing and promotions, event planning, and vendor coordination, Sin’s experience gives Stellar an Edge over the competition (see what we did there?). Despite her edgy moniker, Sin is a kid at heart riding her scooter, dragging the Stellar team on crazy outings, and smothering her adult son and daughter with embarrassing hugs and kisses.


Known as the Dream Crusher, Lindsay’s level head keeps the office running like a well-oiled machine. When everyone else is trying to get in human-sized balloons and doing mid-day yoga, Lindsay is crunching numbers in a spreadsheet – literally one of her favorite things to do. With a Bachelor’s in Business Administration, Lindsay has the know-how to help Stellar clients make the right decisions to reach their goals. She loves problem-solving and making things work. She has a soft spot for kids and animals… she’s been known to grab babies from strangers and roll on the ground with any dog that will snuggle her.