Every business – from small local shops to multinational companies – needs a strong social media presence. In this day and age, not having a social media presence is equivalent to not having a website.

If you’re looking to gain strong search visibility beyond what your organic efforts can produce, Google Ads are a great way to target specific audiences and get a leg up on the competition.

Every entrepreneur spends so much time building their company and creating a brand that sometimes they can forget how much a community can play a huge role in the company’s success. By acknowledging that it takes a village, you can give back to your community and still continue to reap benefits for your organization.

What do you think of when you envision a good website design? Is it creative with tons of style or are you a minimalist that only cares about the function? A good designer will argue that BOTH are important!

Search engine optimization (SEO) is a powerful strategy to ensure that your brand gets noticed by the right user at the right time. For beginners, the world of SEO can seem scary but understanding the basics can be easy. Even a small amount of SEO knowledge can make a BIG difference.

If you are considering a rebrand, ask yourself: how do you want your consumer to feel when they use or see your product? And why is it different than how you currently present yourself? There are two main reasons why a company might rebrand.

In order to really provide your audience with quality content, you should spend at least an hour out of each day to take the time to post what’s happening with you, make comments and posts in community groups and participate in some good ol’ fashioned social interaction. Here are some tips on how you can best utilize that hour.

The color of your logo can affect the perceptions about your goods and services before possible customers/clients even know what you’re selling!

Brand awareness is crucial to the success of your business whether it is driving sales or attracting talent. However, you don’t have to have a huge budget or years of experience under your belt to build a strong brand. All you need is right at your fingertips – your employees.

There are certain beliefs that are so pervasive that they are often held as truths. These, if followed, can wreak havoc on a company’s marketing efforts. Here are 5 myths and how to avoid falling for them.