Eeny, Meeny, Miny, Moe – How To Choose The Social Media Platforms That Will Benefit Your Business

So while we at Stellar are big proponents of all things social, we understand that the number of channels available these days can be a bit overwhelming: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, YouTube, Reddit, Tiktok, and more. So how can you keep up?

First of all, don’t try to maintain them all. You’ll be setting yourself up for failure and will end up with social channels that look unkept and out of date. This can damage your brand in a number of ways including audience confusion, loss of visibility and reputation, and even search engine penalties.

The key to managing your social media marketing effectively is to focus on the channels that make the most sense for your business. You’ll want to ask yourself a couple questions first: Who am I trying to reach? and What am I trying to do? Do you want to sell widgets to tweens? Educate senior citizens on financial planning? Organize a flash mob to create brand awareness? There’s a platform for that!

You can find all kinds of really great stats online about each platform, how many users they have, their main audiences, etc. But we wanted to make it a little easier so we’ve broken down the top 4 platforms to help you determine what might be the best place for you to get social!


Just about every business should have a presence on Facebook. It is by far the most popular of the social media giants. With users ranging primarily from 25-54 years old, you can reach a wide audience who is used to being “sold” to. Ads are common place on Facebook now and with the right posts and placement, Facebookers don’t think twice about checking out new companies. The average user logs in daily and stays connected for at least 20 minutes at a time giving you a great opportunity to get your message to your target audience.


Twitter is definitely one that should be considered a little more thoroughly. While it is an amazing tool to reach a widespread and very connected audience (1/3 of users log in multiple times per day!), its audience skews a little younger meaning their income may not be as discretionary as that of Facebook users. Twitter users look for real-time information – sports, celebrities, news, deals, customer service. In addition, the platform has a higher male population so if your market is all man, definitely get to tweetin’!


Instagram has become more and more popular with the advent of stories, filters, and so much more. 60% of users check the platform daily. The Instagram community is highly engaged and dedicated to the platform ensuring that you can gain repeated visibility if you maintain your profile and post engaging content. If increasing web traffic is a big goal of yours, however, Instagram might not be the platform for you. Without any clickable links in the post descriptions, directing people to your site from the app is definitely a challenge.


LinkedIn has a slightly older (30-64 year old) and more professional audience than the other platforms. Originally used primarily for job search, LinkedIn has grown to accommodate online networking with colleagues, potential partners, vendors, consultants, etc. Connecting directly with potential customers and partners has proven to be great for B2B service providers. Media relations is another good use of LinkedIn.

Now here’s the pitch: WE CAN HELP! Not only do we offer social media strategy and management, but we can even lend an ear on the consulting side. Book some time with one of our social media experts and we can walk you through what channels make the most sense for your business, some competitors to keep an eye on, how often you should be posting, what you should be posting, and what NOT to do.

Still want to do it on your own? Learn more about what you should be doing on each of these channels


Clare is no stranger to small business having grown up with a mom-preneur who opened Around the Corner Candy in 1998. She grew from employee to manager to co-owner before deciding that she was destined for more than just the sweet life. Clare came to Stellar with a desire to learn new things and put her customer service skills to great use! As Marketing Assistant, she dabbles in a bit of everything from social media to email to web. Hardworking Clare fits right in with her love of animals, music, crystals and plants. Best known for her obsession with vintage horror, Clare’s house is decked out in paintings and prints from old movies & shows like Dracula, The Munsters, and The Twilight Zone.


Devin grew up in a family business quickly learning that marketing is essential. Having graduated from Judson University with a Bachelor’s in Communications and a Minor in Marketing, Devin is infatuated with the art of storytelling. He can spin a client’s vision into a fantastic tale to create value and attract customers with flair. Devin is always one to dress for success… even if the situation doesn’t call for it. A ballroom dance instructor, Devin is an old soul who enjoys classic cars, old movies and collecting vinyl records.


Bria joined the Stellar team just 2 days after her college graduation… talk about a go-getter! She is driven to help businesses shine combining both creativity and analytics. With a Bachelor’s degree in Marketing, Bria is ready to take on the world… or at least our amazing Stellar clients. Bria spends her time outside the office thrifting for clothing and collecting antique tea cups. Her unique style is present in her desk décor and the handmade earrings she wears each day! She is a mother… to over 20 house plants.


If you need something cleaned, call Harry. Seriously! Even if it’s not his mess, he’ll offer to fix it for you. As Stellar’s SEO expert, Harry's insight into a client's business is a valuable tool reaching more than just online audiences, but customers in the real world too! Harry has owned a handful of businesses since the ripe old age of 13 ranging from manufacturing to real estate to business services. A true Renaissance man, Harry can speak with someone for less than 30 minutes and have a complete business strategy worked out in his head leading them to definite success. A father of two teenage boys, Harry knows a thing or two about dealing with people on the brink of insanity. He fits in well at Stellar.


Named after Patrick Swayze’s character in Point Break, Bodhi joined the Stellar team in May 2017 and we don’t know how we got through the prior 6 years without an office dog! Adopted from Animal House Shelter, Bodhi is a Pitbull/American Bulldog mix that his human Lindsay cannot believe someone gave up. Bully breeds definitely get a bad rap because there is nothing sweeter than this 65-pound “lap dog” climbing into someone’s chair as we gather around the conference table. With as much charisma as his namesake, Bodhi greets visitors to the office with a toy in his mouth ready to play. He hasn’t quite developed any marketing skills just yet, but he can spot a duck or another dog out the window like nobody’s business.


Anything that gets thrown Kristin’s way is handled with ease… at least as far as we know. Coming from the retail industry, Kristin is no stranger to a fast paced, ever-changing environment and has no problem adapting to the chaos that comes with managing Stellar’s high profile clients. With years of experience managing all aspects of communications for Fortune 500 companies, Kristin is able to schmooze clients, conquer any task, and ensure everything is running smoothly… even when it’s not! A Hallmark movie fan, Kristin loves spending time with her firefighter husband and rambunctious toddler.


As an expert on all things entertainment, Stacy really knows how to roll out the red carpet for Stellar clients! Her background with Fortune 500 companies makes her well equipped to deal with the ups and downs of any industry. Stacy lives for creative marketing – finding award-winning ways to entice audiences to click, download, buy, or visit through branding, social media, web design, and merchandising. When she’s not dazzling customers, she’s hitting the gym or spending time with her family. A mom of two, she’s used to working well under pressure and taking the lead to make sure sh*t gets done – traits we welcome in the Stellar office!


Using a space heater at her desk year-round, Lynne is no stranger to turning it up. With a background in retail and corporate sales, Lynne brings practical knowledge to help Stellar clients determine their path to success. As our content writer extraordinaire, Lynne helps brands find their voice and reaches a whole new world of customers. You may hear her getting flustered from time to time, but it’s always short-lived. Her get ‘er done, take charge attitude works in her capacity at Stellar and as the busy mom of 3 busy boys.


As a lover of spicy treats, Christina is a no-nonsense, get the job done kind of a girl. Any task thrown her way is done quicker than you can say Siracha! As our resident Web Developer, troubleshooting issues is her specialty… just like at home as the mother of two young sons! Christina’s ad agency background and experience developing websites adds another layer of insight to our client’s marketing efforts. You’ll often see her hiking and biking with her family (with a stop off at their favorite Dairy Queen for a treat!).


Known around the office as Molly Pee Pee Pants, our resident Graphic Designer has more than just a small bladder. Her experience designing logos, developing brands, and creating amazing materials for Stellar clients brings a fresh perspective and artistic flair.  Molly’s easy-going attitude makes her the perfect candidate to work with constant changes and multiple ongoing projects. When she’s not out saving lives along the side of the road, she lives as a baseball widow and chauffeurs her kids to all their activities.


Known for her rainbow hair, Sin is never one to settle for just one style. She pushes the Stellar team to think outside the box and consider things they would have never done before. Her Bachelor’s in Graphic Arts & Illustration from the American Academy of Art is just the tip of what she’s learned. With real-world experience in business management, marketing and promotions, event planning, and vendor coordination, Sin’s experience gives Stellar an Edge over the competition (see what we did there?). Despite her edgy moniker, Sin is a kid at heart riding her scooter, dragging the Stellar team on crazy outings, and smothering her adult son and daughter with embarrassing hugs and kisses.


Known as the Dream Crusher, Lindsay’s level head keeps the office running like a well-oiled machine. When everyone else is trying to get in human-sized balloons and doing mid-day yoga, Lindsay is crunching numbers in a spreadsheet – literally one of her favorite things to do. With a Bachelor’s in Business Administration, Lindsay has the know-how to help Stellar clients make the right decisions to reach their goals. She loves problem-solving and making things work. She has a soft spot for kids and animals… she’s been known to grab babies from strangers and roll on the ground with any dog that will snuggle her.