THE POWER OF SOCIAL MEDIA STORIES

You know those short social media clips? The ones that last just a few seconds at the top of your feed but highlight a special moment in a person’s or business’ day? Some have sound, while others have simple stickers. Some use gifs and some are just pictures or text. These snippets in time are social media stories and are available on Facebook, Instagram and LinkedIn. They are fun, quick, and engaging and should be part of everyone’s social media strategy!

One key factor on why these stories are so popular is that they do not stay around for long. After 24 hours, they disappear, which creates the good ol’ “fear of missing out” (FOMO) causing people to ensure that they pay attention to the people and brands they really care about in order to not miss a thing.

These social media stories create a great opportunity to diversify the style of marketing content. Video and audio have a more personal quality to them. They create a way to engage with humans instead of a faceless brand simply trying to sell. It is used to take people on commutes, show off food, or highlight a moment during a great meeting. As we stay at home more and are inundated with online information, straight content (simple photos and text) is becoming more of a static marketing tool that does not WOW potential customers while video creates engagement and feedback. It’s the in-the-moment experiences that help followers feel connected to your brand.

There are many advantages of using Stories in your social media strategy:

  • Increase brand awareness
  • Constant engagement with your followers
  • Cost effective
  • Increase traffic to your web page
  • Opportunity to reach younger audiences

Consider these practices and tips to create successful stories:

Integrate Your Stories and Posts


Since stories last only 24 hours, some followers might miss a particular story. If you don’t want your followers to miss a particular story, consider doing an announcement as a regular post letting them know ahead of time to watch for your story. You can also save this particular story to repost in your regular feed. Be careful though, you still want to keep some separation between regular posts and stories to ensure there is something “special” to your story.

Step Up Your @ Game

 

Just like in regular posts, you can mention users in your stories. Do it! The power of social media is to make connections! Your followers will look forward to being mentioned in your story.

Don’t Spend Too Much Time on Your Story


All you need for a successful story is a good idea and some creativity. Reuse imagery you already have and take advantage of the different tools that are offered.

Utilizing the tools provided on each social platform, you can increase engagement without increasing your workload.

  • Polls to engage with your followers
  • Links to increase website traffic
  • Location tags to increase visibility

Use Story Highlights

 

If there is a particular story that you want to stick around for longer, you can do that too! Highlights stay on your profile for as long as you want. Highlights create simple story categories. You want to use this feature strategically and not overwhelm your profile with too many highlights. Be strategic about which stories you keep!

 

There is no right or wrong way when creating social media stories. Stories represent a new and exciting way to present content, run marketing campaigns and interact with followers. Social media is all about storytelling and making connections. Whether you’re a small business, a start-up or an established brand, stories are the best way to reach customers with quick bits of content.

Want to know more about how to create engaging stories?

Click here or sign up for one of our social media training sessions – contact us today to learn more!


MEET HARRY SEMERJIAN

If you need something cleaned, call Harry. Seriously! Even if it’s not his mess, he’ll offer to fix it for you. As Stellar’s SEO expert, Harry's insight into a client's business is a valuable tool reaching more than just online audiences, but customers in the real world too! Harry has owned a handful of businesses since the ripe old age of 13 ranging from manufacturing to real estate to business services. A true Renaissance man, Harry can speak with someone for less than 30 minutes and have a complete business strategy worked out in his head leading them to definite success. A father of two teenage boys, Harry knows a thing or two about dealing with people on the brink of insanity. He fits in well at Stellar.


MEET BODHI

Named after Patrick Swayze’s character in Point Break, Bodhi joined the Stellar team in May 2017 and we don’t know how we got through the prior 6 years without an office dog! Adopted from Animal House Shelter, Bodhi is a Pitbull/American Bulldog mix that his human Lindsay cannot believe someone gave up. Bully breeds definitely get a bad rap because there is nothing sweeter than this 65-pound “lap dog” climbing into someone’s chair as we gather around the conference table. With as much charisma as his namesake, Bodhi greets visitors to the office with a toy in his mouth ready to play. He hasn’t quite developed any marketing skills just yet, but he can spot a duck or another dog out the window like nobody’s business.


MEET KRISTIN KILIAN

Anything that gets thrown Kristin’s way is handled with ease… at least as far as we know. Coming from the retail industry, Kristin is no stranger to a fast paced, ever-changing environment and has no problem adapting to the chaos that comes with managing Stellar’s high profile clients. With years of experience managing all aspects of communications for Fortune 500 companies, Kristin is able to schmooze clients, conquer any task, and ensure everything is running smoothly… even when it’s not! A Hallmark movie fan, Kristin loves spending time with her firefighter husband and rambunctious toddler.


MEET SYLVIA CARRANO

Lover of tacos, dogs, and all things Justin Timberlake, Sylvia brings an honest perspective to not only projects, but office chit-chat as well! When onboarding new clients, tons of experience making people happy in the service industry and her marketing degree from DePaul allows Sylvia to jump right in and hit the ground running. In her role as Account Manager, Sylvia truly gets to know a client – understanding all the ins and outs that make them stand out from their competitors. Sylvia’s skillset is continually expanding and ranges from social media to email marketing to web design and more. She loves to travel and has been around the world and has visited 45 of our nation's 50 great states!


MEET LYNNE HARKIN

Using a space heater at her desk year-round, Lynne is no stranger to turning it up. With a background in retail and corporate sales, Lynne brings practical knowledge to help Stellar clients determine their path to success. As our content writer extraordinaire, Lynne helps brands find their voice and reaches a whole new world of customers. You may hear her getting flustered from time to time, but it’s always short-lived. Her get ‘er done, take charge attitude works in her capacity at Stellar and as the busy mom of 3 busy boys.


MEET CHRISTINA WOJTOWICZ

As a lover of spicy treats, Christina is a no-nonsense, get the job done kind of a girl. Any task thrown her way is done quicker than you can say Siracha! As our resident Web Developer, troubleshooting issues is her specialty… just like at home as the mother of two young sons! Christina’s ad agency background and experience developing websites adds another layer of insight to our client’s marketing efforts. You’ll often see her hiking and biking with her family (with a stop off at their favorite Dairy Queen for a treat!).


MEET MOLLY FIVELSON

Known around the office as Molly Pee Pee Pants, our resident Graphic Designer has more than just a small bladder. Her experience designing logos, developing brands, and creating amazing materials for Stellar clients brings a fresh perspective and artistic flair.  Molly’s easy-going attitude makes her the perfect candidate to work with constant changes and multiple ongoing projects. When she’s not out saving lives along the side of the road, she lives as a baseball widow and chauffeurs her kids to all their activities.


MEET SIN VAN V

Known for her rainbow hair, Sin is never one to settle for just one style. She pushes the Stellar team to think outside the box and consider things they would have never done before. Her Bachelor’s in Graphic Arts & Illustration from the American Academy of Art is just the tip of what she’s learned. With real-world experience in business management, marketing and promotions, event planning, and vendor coordination, Sin’s experience gives Stellar an Edge over the competition (see what we did there?). Despite her edgy moniker, Sin is a kid at heart riding her scooter, dragging the Stellar team on crazy outings, and smothering her adult son and daughter with embarrassing hugs and kisses.


MEET LINDSAY COATS

Known as the Dream Crusher, Lindsay’s level head keeps the office running like a well-oiled machine. When everyone else is trying to get in human-sized balloons and doing mid-day yoga, Lindsay is crunching numbers in a spreadsheet – literally one of her favorite things to do. With a Bachelor’s in Business Administration, Lindsay has the know-how to help Stellar clients make the right decisions to reach their goals. She loves problem-solving and making things work. She has a soft spot for kids and animals… she’s been known to grab babies from strangers and roll on the ground with any dog that will snuggle her.