Looking for the best pizza joint? There’s an app for that. Did you forget something on your shopping list and need it tonight? There’s an app for that. How about a last-minute vacation stay? There’s an app for that. Having easy access to the web has changed the way people shop for almost everything these days. With the internet readily available, it’s rare for consumers to make a purchase decision without reading several online reviews. 90% of consumers said that they have read online reviews before visiting a business. (www.invespcro.com)

Yelp users have contributed over 214 million online reviews of local businesses in 2020 (www.reviewtrackers.com), making it the first place shoppers go to find businesses nearby. Having a positive online presence on sites such as Yelp, Google My Business, FourSquare and Trip advisor should become a key part in branding your company and here is why:

1. Influencers Drive Purchases

People are more likely to purchase a product if others around them told them too, even if they are complete strangers. Today, influencers are the biggest source of online reviews and have a clear impact on sales. Their feedback creates a trust that encourages others to visit your business. Think of it as word-of-mouth but in today’s digital era. Want to know more about influencers?

2. Reviews Make You More Visible

Most shoppers will go to Google when deciding on what to buy or where to visit, and having positive online reviews help rank you higher in those search engine results. When you’re ranked higher, people will see your website sooner and lead to more exposure. Want to be ranked higher on Google? Check out our tips and how we can help!

3. You Look Trustworthy

The more positive reviews your brand has the more you can build trust and credibility. Most shoppers will distrust a business that has an average rating below 4 stars. Just remember, negative reviews can be good for you. Having a perfect score makes consumers suspicious and gives them the impression that the reviews are too good to be true. A few bad reviews won’t derail your average score if you have mostly positive reviews coming in. By simply responding to a negative review, you can restore that trust and improve the customer’s experience.

4. Reviews Create Customer Engagement

One of the biggest mistakes a business can make is to not actively encourage customers to leave reviews. Most shoppers will leave an online review if given the opportunity. Make sure to make it easy for them. You can share a customer experience on social media, create a feedback button on your website, offer a discount through a loyalty program, or send an email after an online purchase. Customers love to rave about their great experiences, you just have to provide the platform.

Online reviews play a significant role in shaping your business and should be a part of everyone’s business strategy. They develop your brand, attract new customers, and drive more revenue. If you own a small business, it’s time to embrace those online review sites and use them to your advantage.


If you need something cleaned, call Harry. Seriously! Even if it’s not his mess, he’ll offer to fix it for you. As Stellar’s SEO expert, Harry's insight into a client's business is a valuable tool reaching more than just online audiences, but customers in the real world too! Harry has owned a handful of businesses since the ripe old age of 13 ranging from manufacturing to real estate to business services. A true Renaissance man, Harry can speak with someone for less than 30 minutes and have a complete business strategy worked out in his head leading them to definite success. A father of two teenage boys, Harry knows a thing or two about dealing with people on the brink of insanity. He fits in well at Stellar.


Named after Patrick Swayze’s character in Point Break, Bodhi joined the Stellar team in May 2017 and we don’t know how we got through the prior 6 years without an office dog! Adopted from Animal House Shelter, Bodhi is a Pitbull/American Bulldog mix that his human Lindsay cannot believe someone gave up. Bully breeds definitely get a bad rap because there is nothing sweeter than this 65-pound “lap dog” climbing into someone’s chair as we gather around the conference table. With as much charisma as his namesake, Bodhi greets visitors to the office with a toy in his mouth ready to play. He hasn’t quite developed any marketing skills just yet, but he can spot a duck or another dog out the window like nobody’s business.


Anything that gets thrown Kristin’s way is handled with ease… at least as far as we know. Coming from the retail industry, Kristin is no stranger to a fast paced, ever-changing environment and has no problem adapting to the chaos that comes with managing Stellar’s high profile clients. With years of experience managing all aspects of communications for Fortune 500 companies, Kristin is able to schmooze clients, conquer any task, and ensure everything is running smoothly… even when it’s not! A Hallmark movie fan, Kristin loves spending time with her firefighter husband and rambunctious toddler.


Lover of tacos, dogs, and all things Justin Timberlake, Sylvia brings an honest perspective to not only projects, but office chit-chat as well! When onboarding new clients, tons of experience making people happy in the service industry and her marketing degree from DePaul allows Sylvia to jump right in and hit the ground running. In her role as Account Manager, Sylvia truly gets to know a client – understanding all the ins and outs that make them stand out from their competitors. Sylvia’s skillset is continually expanding and ranges from social media to email marketing to web design and more. She loves to travel and has been around the world and has visited 45 of our nation's 50 great states!


Using a space heater at her desk year-round, Lynne is no stranger to turning it up. With a background in retail and corporate sales, Lynne brings practical knowledge to help Stellar clients determine their path to success. As our content writer extraordinaire, Lynne helps brands find their voice and reaches a whole new world of customers. You may hear her getting flustered from time to time, but it’s always short-lived. Her get ‘er done, take charge attitude works in her capacity at Stellar and as the busy mom of 3 busy boys.


As a lover of spicy treats, Christina is a no-nonsense, get the job done kind of a girl. Any task thrown her way is done quicker than you can say Siracha! As our resident Web Developer, troubleshooting issues is her specialty… just like at home as the mother of two young sons! Christina’s ad agency background and experience developing websites adds another layer of insight to our client’s marketing efforts. You’ll often see her hiking and biking with her family (with a stop off at their favorite Dairy Queen for a treat!).


Known around the office as Molly Pee Pee Pants, our resident Graphic Designer has more than just a small bladder. Her experience designing logos, developing brands, and creating amazing materials for Stellar clients brings a fresh perspective and artistic flair.  Molly’s easy-going attitude makes her the perfect candidate to work with constant changes and multiple ongoing projects. When she’s not out saving lives along the side of the road, she lives as a baseball widow and chauffeurs her kids to all their activities.


Known for her rainbow hair, Sin is never one to settle for just one style. She pushes the Stellar team to think outside the box and consider things they would have never done before. Her Bachelor’s in Graphic Arts & Illustration from the American Academy of Art is just the tip of what she’s learned. With real-world experience in business management, marketing and promotions, event planning, and vendor coordination, Sin’s experience gives Stellar an Edge over the competition (see what we did there?). Despite her edgy moniker, Sin is a kid at heart riding her scooter, dragging the Stellar team on crazy outings, and smothering her adult son and daughter with embarrassing hugs and kisses.


Known as the Dream Crusher, Lindsay’s level head keeps the office running like a well-oiled machine. When everyone else is trying to get in human-sized balloons and doing mid-day yoga, Lindsay is crunching numbers in a spreadsheet – literally one of her favorite things to do. With a Bachelor’s in Business Administration, Lindsay has the know-how to help Stellar clients make the right decisions to reach their goals. She loves problem-solving and making things work. She has a soft spot for kids and animals… she’s been known to grab babies from strangers and roll on the ground with any dog that will snuggle her.