by lindsaycoats | Apr 13, 2021 | Blog
IMAGE FORMAT MATTERS – THE ULTIMATE BREAKDOWN OF WHAT FILE TO USE WHEN Your printer says, “I need that in vector.” Your web designer says, “Can you get me a low-res jpeg of that image?” Your social media marketer says, “Do you have your...
by lindsaycoats | Apr 9, 2021 | Blog
5 STRATEGIES TO INCREASE FACEBOOK ENGAGEMENT Creating engagement is central to successful Facebook marketing. With Facebook continuing to penalize posts that use engagement bait tactics to gain reach, brands need to rethink how they earn likes, comments and shares...
by lindsaycoats | Apr 7, 2021 | Blog
TIPS TO DIVERSIFY YOUR SOCIAL MEDIA EFFORTS It’s a fact. Every business – from small local shops to multinational companies – needs a strong social media presence. In this day and age, not having a social media presence is equivalent to not having a website. Not only...
by lindsaycoats | Apr 7, 2021 | Blog
GOOGLE ADS – HOW REMARKETING AND KEYWORDS WORK TOGETHER If you’re looking to gain strong search visibility beyond what your organic efforts can produce, Google Ads are a great way to target specific audiences and get a leg up on the competition. Whenever creating a...
by lindsaycoats | Apr 6, 2021 | Blog
WHY COMMUNITY INVOLVEMENT SHOULD BE INCLUDED IN YOUR BUSINESS STRATEGY Every entrepreneur spends so much time building their company and creating a brand that sometimes they can forget how much a community can play a huge role in the company’s success. By...