October 12, 2020

Image Format Matters – The Ultimate Breakdown of What File to Use When

In a world of JPEG, PDF, PNG, EPS and GIF (wait… is it GIF or JIF?), things can be super confusing! Let me try to explain them all and hopefully next time someone is asking you for a certain file format, you’ll be able to respond with “No problem - Here you go!”

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September 22, 2020

5 Strategies to Increase Facebook Engagement

Creating engagement is central to successful Facebook marketing. We have outlined 5 useful strategies to create Facebook posts that generate meaningful interactions and improve organic news feed visibility.

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August 27, 2020

Tips to Diversify Your Social Media Efforts

Every business – from small local shops to multinational companies – needs a strong social media presence. In this day and age, not having a social media presence is equivalent to not having a website.

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August 26, 2020

Google Ads – How Remarketing and Keywords Work Together

If you’re looking to gain strong search visibility beyond what your organic efforts can produce, Google Ads are a great way to target specific audiences and get a leg up on the competition.

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August 24, 2020

Why Community Involvement Should be Included in Your Business Strategy

Every entrepreneur spends so much time building their company and creating a brand that sometimes they can forget how much a community can play a huge role in the company’s success. By acknowledging that it takes a village, you can give back to your community and still continue to reap benefits for your organization.

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July 21, 2020

Vital Elements of a User Friendly Website

What do you think of when you envision a good website design? Is it creative with tons of style or are you a minimalist that only cares about the function? A good designer will argue that BOTH are important!

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July 15, 2020

SEO: 5 Tips to Improve Your Search Ranking

Search engine optimization (SEO) is a powerful strategy to ensure that your brand gets noticed by the right user at the right time. For beginners, the world of SEO can seem scary but understanding the basics can be easy. Even a small amount of SEO knowledge can make a BIG difference.

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July 2, 2020

What Does It Mean to Rebrand?

If you are considering a rebrand, ask yourself: how do you want your consumer to feel when they use or see your product? And why is it different than how you currently present yourself? There are two main reasons why a company might rebrand.

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June 10, 2020

The Social Media Time Suck

In order to really provide your audience with quality content, you should spend at least an hour out of each day to take the time to post what’s happening with you, make comments and posts in community groups and participate in some good ol’ fashioned social interaction. Here are some tips on how you can best utilize that hour.

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May 11, 2020

Color Personalities & How to Choose Yours

The color of your logo can affect the perceptions about your goods and services before possible customers/clients even know what you’re selling!

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May 5, 2020

How to Turn Your Employees into Brand Ambassadors

Brand awareness is crucial to the success of your business whether it is driving sales or attracting talent. However, you don’t have to have a huge budget or years of experience under your belt to build a strong brand. All you need is right at your fingertips – your employees.

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April 21, 2020

The 5 myths about Marketing you need to STOP believing NOW!

There are certain beliefs that are so pervasive that they are often held as truths. These, if followed, can wreak havoc on a company’s marketing efforts. Here are 5 myths and how to avoid falling for them.

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March 30, 2020

What is a Social Media Influencer?

With nearly 3.5 billion people actively using social media, it’s given that people will be looking up to influencers in social media to guide them with their decision making.

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March 18, 2020

5 Blog Must Haves that are Proven to Boost Traffic

Blogs are a dime a dozen these days, so what can you do to make yours stand out? Content writing isn’t easy, but it isn’t rocket science either. Lucky for you, we are here to help you write the perfect blog post that attracts clicks, likes and shares!

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February 26, 2020

BOW TO KING GOOGLE

You don’t search for things anymore, you Google them.

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January 23, 2020

5 ways to up your Stories Game on Insta and Facebook

The use of video and moving pictures has grown over the last few years and the addition of Stories, inspired by the Snapchat culture, has quite taken things to a whole new level!

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November 26, 2019

Host a Work Holiday Party that People Actually Want to Attend

Office holiday party sneak up on you this year? We've all been there. So we assembled a list of some of our favorite things to do that will make everyone on your invite list actually want to RSVP, YES!

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November 12, 2019

Stellar Is Thankful For…

From adventures with friends to the internet our team at Stellar Edge has a lot to be thankful for this year!

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November 4, 2019

Get Charitable and Get Customers

Learn the importance of supporting a non-profit organization and how those warm and fuzzy feelings from helping can also support your marketing strategy and can even grow your bottom line!

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October 30, 2019

Become a Facebook Group Groupie

Everyone’s on Facebook and hopefully you are too. But, are you really getting involved? Like cheerleader in high school involved?? If you’re not engaging with potential customers via groups on Facebook, you might be missing out on some opportunities.

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October 14, 2019

Make the most of your LinkedIn profile

As LinkedIn becomes more of a reliable source for finding influencers, prospects and partners, making the most of your LinkedIn profile is more important than ever. There are a few key areas to look at on your profile to make sure it looks professional and polished! High quality profile and cover photo images Use a […]

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October 4, 2019

Event Sponsorships – Are They Worth It?

Maybe a cute kid comes asking if you’ll sponsor their baseball team or a neighboring village wants you to put your brand on their big weekend festival. You know the drill… write a check, provide your logo, and you’re out, right? WRONG! If you’re just throwing money at something because it’s a good cause or […]

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September 26, 2019

Play Nice With The Competition

Working with the competition is a long-term strategy that can pay off, yet is not a common practice most business owners think about. Competitive collaboration ( we know… whaaat??) can actually improve your business and boost profits. Building a business means building relationships with not only potential customers but competitors as well! Think about it… […]

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September 18, 2019

Effective Usage Of Memes

Looking for a fun way to engage people online? Meme marketing can be an extremely low-cost way to create engaging content that attracts a following. If you make your audience laugh, you’ll attract followers and help viewers relate to your brand. 

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